Head of Digital & Performance (003 - 00911)

Looking for Philippines-based candidatesJob Role: Head of Digital & PerformanceCompensation range: $2,800 AUD - $3,500 AUD / MonthlyEngagement type:Independent Contractor AgreementWork Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.Who The Client Is: We are an Australian media agency specializing in channel planning and buying. Our heritage is in media investment, channel strategy, and campaign execution, but our clients increasingly require a stronger digital advisory and implementation layer. We need a senior digital expert who can strengthen our capability across performance media, organic digital growth, search, website effectiveness, analytics, and business outcome attribution.Role Overview: We are seeking a Head of Digital & Performance to lead and elevate the agency’s digital capability across strategy, activation, optimisation, analytics, and business outcome reporting.This is a senior leadership role responsible for integrating digital channels into a unified performance ecosystem across SEO, paid search, paid social, organic social, website optimisation, analytics, and attribution. The role ensures digital investment is measured by commercial outcomes such as revenue, leads, applications, acquisition efficiency, and customer value rather than platform metrics alone.A key focus will be working with AI-enabled audience intelligence platforms, including SQREEM, to translate behavioral insights into activation strategies, testing frameworks, and measurable business outcomes.This role is critical to strengthening the agency’s digital capability. The Head of Digital & Performance will ensure digital media is strategically integrated, technically robust, and commercially accountable driving measurable business outcomes for clients and elevating the agency’s overall performance offering. Key Responsibilities: Digital Strategy and LeadershipLead integrated digital strategy across paid, owned, and organic channelsAlign SEO, paid media, social, and website activity to end-to-end customer journeysDefine budget allocation and channel mix based on performance outcomesProvide senior digital advisory to clients and internal teamsPerformance Media OversightOversee strategy and optimisation across Google Ads, paid search, paid social, YouTube, and programmaticReview campaign structures, audience targeting, and conversion strategiesEnsure platform recommendations are validated against commercial outcomesGuide specialists and external partners on optimisation prioritiesSEO, Website & Conversation OptimizationLead SEO strategy including technical, on-page, local, and content SEOAssess website performance, landing pages, and conversion pathwaysImprove CRO, UX, tagging, analytics setup, and page performanceEnsure alignment between paid media and organic search strategyAnalytics, Attribution & ReportingOwn weekly, monthly, and quarterly performance reporting frameworksConnect media, CRM, and business data into actionable insightsDefine attribution approaches suited to client maturity and data availabilityDeliver reporting that explains performance, commercial impact, and next actionsSQREEM AI Integration & Audience StrategyTranslate AI-driven audience insights into activation strategies using SQREEMBuild test-and-learn frameworks for audience segmentation and campaign activationEnsure AI-led planning is linked to measurable business outcomesEvaluate platform outputs and refine targeting strategiesClient Leadership & AdvisoryAct as senior digital advisor to retail and finance clientsSimplify complex digital and attribution concepts for senior stakeholdersPresent strategic recommendations with commercial clarity and confidenceInternal Capability DevelopmentDevelop digital planning, QA, and reporting frameworksTrain internal teams across digital strategy and performance mediaImprove agency governance across tracking, tagging, and reporting standardsReduce reliance on platform-driven insights by building independent capabilityRequirementsRequired Skills and Qualifications:8–12+ years in digital strategy, performance marketing, or digital analytics rolesStrong background in agency, consultancy, platform, or advanced client-side environmentsProven experience across retail and financial services sectorsHands-on understanding of SEO, paid media, analytics, and conversion optimisationExperience working with complex customer journeys and regulated environmentsStrong exposure to attribution modelling and performance measurement frameworksTechnical & Platform ExpertiseGoogle Ads, Meta Ads, YouTube, pr