Senior Director, Strategic Planning

Who we are:Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.We support 100% remote work for this role!We’d love to hear from you if:Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.The Senior Director is a critical role within Tinuiti’s Strategic Planning team. The role is focused on promoting and expanding Tinuiti’s Strategic Planning capability and is the primary media planning lead on multiple or complex client accounts. It is fit for someone with a strong foundation in integrated media planning and strategy, experience using research and tools to identify strategic insights about the client’s customers, as well as being a trusted advisor to Tinuiti’s larger clients. You establish and define high-impact, integrated media strategies from brand to purchase across the customer journey balancing audience, channel, and context to define the media mix recommendations that deliver on client KPIs. You work with the Client Partner who leads the overall business, as their Strategic partner, providing your guidance on ways to grow the client’s media investments and expand the Tinuiti relationship.This is an opportunity to work with one of the most innovative and disruptive brands in retail and ecommerce, representing a critical leadership role within our team. As such, you are not satisfied with the status quo and are hungry for strategic, insightful innovation. You have a proven track record of success at leading progressive strategies, being a trusted advisor, growing businesses, training up and mentoring talent. You also act as a thought leader on the Strategic Planning team, using your superior media expertise to contribute to the advancement and growth of the capability.You possess the superior presentation skills to communicate your data-driven strategic direction and insights to clients, prospects, and teams effectively. What you’ll be doing:Leading the end to end strategic planning capability on your key client(s) as well as, ensuring all plans integrate seamlessly across every media channel type, including offline, online, upper-, mid-, and lower-funnel environments, advancing our strategic media capabilities across the broader teamOrchestrates the development of rigorously grounded, full-funnel strategic media plans that reflect a client's business strategy to build its brand and use the full breadth of media principles (reach, frequency, incrementality, diminishing returns, attention, etc) to advance its share/penetration and drive profitable growth.Serve as the team’s most advanced educator and translator of media fundamentals, able to explain core planning concepts, such as audience architecture, media math, reach curves, investment allocation logic, channel roles, measurement frameworks, both to hands-on client practitioners and to VP+ executives.Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channelsProduce & templatize the core outputs of Tinuiti’s planning tool suiteOversee training curriculum on uncovering consumer insights and translating them into ideas that address client challengesC-Level partnership by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals. Be a critical stakeholder in the development of Tinuiti’s planning tool partners. Evaluate and roadmap the further development of Tinuiti’s suite of toolsLeads consultancy opportunities focused on media mix and audience developmentCreatively craft information into concise stories that engages, inspires, and motivatesBuild trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)Partner with primary client POCs to help them steward media strategies and recommendations across their organizations while establishing credibility with VP+ stakeholders as well as other members of the IATPartner with Client Partners on account planning to identify media driven growth opportunities to increase client revenue growthInstill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agencyCor