Senior Marketing Automation Consultant

The CompanyServing the People Who Serve the PeopleGranicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.Want to know more? See more of what we do here.Job SummaryThe Senior Marketing Automation Consultant serves as an experienced strategic advisor and subject matter expert in marketing automation, digital strategy, and customer experience. This client-facing role is responsible for leading complex engagements, guiding clients through digital transformation, and delivering measurable outcomes using platforms like Act-On and other digital tools. The senior consultant brings deep expertise in marketing automation, especially with Destination Marketing Organizations (DMOs), and excels at translating data and insights into actionable strategies. This role requires an expert blend of technical proficiency, strategic thinking, and strong communication skills to drive client success and innovation.What Your Impact Will Look LikeExpand and lead complex onboarding and implementation projects for new clients, ensuring seamless integration and adoption of the marketing automation platformServe as a trusted strategic advisor to clients, translating marketing goals into actionable automation strategies using creative solutions from a comprehensive viewDesign and execute advanced marketing automation programs, including lead scoring, multi-step nurture campaigns, and dynamic segmentationDevelop and deliver customized training sessions for clients on advanced platform features and strategic use casesPresent strategic insights, performance reports, and optimization plans to clients and internal stakeholdersCollaborate with cross-functional teams to align marketing automation efforts with broader digital marketing strategiesLead initiatives to improve departmental processes, efficiency, and scalability in partnership with the Manager of Marketing AutomationMentor junior team members and contribute to the development of internal best practices and training materialsStay current with industry trends, emerging technologies, and best practices in marketing automation and digital strategyContribute to thought leadership through internal documentation, webinars, and client-facing contentYou Will Love This Job If You Have3+ years of hands-on experience in marketing automation, digital strategy, and customer experience, preferably in a software/tech or agency environment working with Destination Marketing Organizations (DMOs) or at a DMOProven success in a client-facing role with strategic influence and leadership responsibilitiesExpert knowledge of marketing automation platforms (Act-On preferred) and their integration with CRM systemsAdvanced analytical skills with experience in campaign performance analysis and optimizationExcellent communication and presentation skills, with the ability to influence stakeholders at all levelsExperience mentoring or leading junior team membersProficiency in Microsoft Excel, data analysis, and analytics/tracking toolsAbility to manage multiple projects independently while contributing to team goalsDetail-oriented with a strong sense of accountability and ownershipDemonstrated ability to work independently, manage multiple projects, and thrive in a fast-paced, dynamic environmentStrong travel and tourism industry knowledgePay RangeUSD $62,300.00 - USD $80,000.00 /Yr.About UsDon’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!Security and Privacy RequirementsResponsible for Granicus information security by appropriately preserving the Confident