Digital Content Specialist

Come and join our powerful, unified force with the energy to change the world. Our mission is BIG. Our TRANSFORMATION is key – bringing the right businesses together to LEAD the ENERGY TRANSITION. Our TEAM is ready. As a member of the Online Experience and Intelligence (OXI) team at GE Vernova, you will be an active contributor towards generating new leads and influencing existing deals. Your role will partner across the businesses to drive enhanced customer engagement and experience – online and offline. About the Role GE Vernova is seeking a Digital Content Specialist to sit at the intersection of content operations and search strategy. This role will lead our business SEO and Generative Engine Optimization (GEO) strategy while managing a team of content contractors supporting website and campaign content across our Gas Power, Nuclear, Wind, and Consulting Services businesses. The ideal candidate is a process\-oriented content strategist who can blend hands\-on editorial execution with strategic thinking, someone who can manage day\-to\-day content operations while identifying bottlenecks and improving workflows while simultaneously driving how GE Vernova shows up in traditional and AI\-driven search engines. **Job Description** =================== Key Responsibilities ### **Content Development \& Governance** * Support content development for key business campaigns, translating complex technical topics into compelling, customer\-centric messaging * Use AI strategically to improve efficiency and consistency while maintaining content quality * Maintain editorial guidelines, content governance standards, and templates to ensure consistency across the organization * Extend core content across formats and channels including blogs, social, infographics, video scripts, and digital experiences * Define and track content performance metrics and optimize based on data\-driven insights ### **Contractor \& Content Program Management** * Manage a team of SOW\-based writing contractors: assign work, review deliverables, provide editorial feedback, and ensure quality, brand voice, and consistency * Track contractor capacity and budget utilization against SOW terms * Serve as the primary point of contact for contractor onboarding, performance, and scope management ### **SEO \& GEO Strategy** * Manage the enterprise SEO and GEO strategy across GE Vernova business unit websites * Leverage AI tools to conduct SEO audits at scale, identifying technical issues, content gaps, and optimization opportunities * Define, track, and report on KPIs including organic traffic, keyword rankings, AI answer engine visibility, and conversion metrics * Translate business priorities into actionable SEO/GEO roadmaps by business unit * Apply structured data, metadata, and entity optimization best practices for traditional and AI\-driven search visibility * Stay current on evolving GEO best practices and how LLM\-based search surfaces are changing content