Sr. Copywriter - Agency & Senior Living Experience Required

Sr. Copywriter Reports to: Director, Strategy Level: Staff Location: 100% Remote // Pay band: $70 \- $80K Annually About Us We are a national advertising agency specializing in the 55\+ consumer space, driven by creativity, culture, and purpose. Our double bottom line is helping senior living communities thrive while challenging societal ageism. We provide a collaborative, people\-first culture where innovation, accountability, and joy in our work matter as much as results. Role Overview Our Sr. Copywriter will craft clear, compelling, and accessible narratives that move 55\+ audiences to think, feel, and act. Sitting inside the Creative \& Digital team and partnering closely with Strategy, Account Services, PR/Comms, and Production, this role turns insights and briefs into platform\-ready concepts and copy. From brand platforms and campaign storylines to websites, email, social, video, and print. You’ll adapt voice and tone across brands, ensure accuracy and compliance, and collaborate through iterative reviews to ship work on time and on brief. Success looks like ideas that ladder up to strategy, language that’s simple and human, and copy that makes people feel valued and heard. Measured by engagement, conversion, and client outcomes. The ideal candidate brings strong conceptual thinking, crisp editing, an eye for inclusive language, and the ability to present and defend work with calm, constructive collaboration in a fast, multi\-project environment. Key Responsibilities ● Concept \& Ideation ○ Translate briefs into big ideas, campaign storylines, and platformable concepts. ○ Partner with art/design to build integrated copy–visual narratives. ● Channel Writing ○ Write short\- and long\-form copy for web, landing pages, email, social, video, print, and ads. ○ Craft headlines, taglines, CTAs, scripts, VO, and microcopy (forms, buttons, error states). ● Brand Voice \& Consistency ○ Develop/maintain voice and tone guides; adapt across multiple brands and audiences (residents, families, referral sources). ○ Ensure clarity, empathy, and inclusive language; avoid jargon and ageist phrasing. ● Compliance \& Accessibility ○ Apply Fair Housing, healthcare\-adjacent, and privacy guardrails as directed by Strategy/Legal. ○ Write to WCAG\-aware patterns (plain language, descriptive links, alt text guidance). ● SEO \& Content Structure ○ Incorporate keyword/intent insights into on\-page copy, metadata, and headings. ○ Organize content for scanability and conversion (information hierarchy, CTAs). ● Performance \& Iteration ○ Test headlines/CTAs/variants; use data and heatmaps to refine copy. ○ Contribute to post\-mortems; roll learnings into next sprint. ● Collaboration \& Workflow ○ Work closely with Strategy on positioning and messaging frameworks. ○ Partner with PR/Comms for press, bylines, and thought\-leadership alignment. ○ Coordinate with Production to meet timelines, file naming, versions, and routing in