Digital PR Specialist

**TITLE** Digital PR Specialist **DEPARTMENT** Content **DIVISION** NPD US **LOCATION** Remote \- US **ABOUT OUR COMPANY** NP Digital (NPD) is a global award\-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists. NP Digital combines proprietary platforms with best\-in\-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. NP Digital focuses on creating innovative, adaptive, and data\-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. **ABOUT THE OPPORTUNITY** Reporting to the Digital PR Manager, the Digital PR Specialist will play a key role in supporting all digital PR initiatives. Responsibilities include conducting research, building targeted media contact lists, drafting and executing outreach, supporting social media calendars and/or Reddit organic strategies, and assisting with performance reporting. We are looking for a fast\-working, results\-driven professional with exceptional communication and interpersonal skills. The ideal candidate will bring a competitive, positive, and proactive attitude, a passion for relationship\-building, and proven experience leveraging social media and engaging journalists. The Digital PR team is the 2025 Bulldog Awards winner of Best PR \& Communications Team of the Year Award. This is a pipeline position tied to anticipated business growth. Candidates must reside in and be authorized to work in the U.S. **ABOUT THE RESPONSIBILITIES** * Execute digital PR and Reddit strategies tailored to client goals (e.g., brand awareness/reputation, engagement, website traffic, search visibility, etc.) * Monitor industry trends, competitor activity, and real\-time conversations (including on Reddit) to identify opportunities that inform communication strategies * Support digital marketing client onboarding, campaign setup, and research. * Support outreach to media, bloggers, influencers, and community moderators to earn mentions, backlinks, and high\-quality coverage * Support Reddit strategy and tactics with research, identifying subreddits/threads for clients’ branded profiles to join, engage, and comment * Collaborate with designers and videographers to create high\-quality visuals and video content when needed * Identify and build authentic relationships with online communities, influencers, partners and brand advocates to boost brand loyalty * Track and analyze cam