Director of Account Based Marketing

Who We Are:We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.***Proficiency in spoken and written English at an advanced level is required for this role.A day in the life:As the Director of Account Based Marketing (ABM), you will lead the strategy, build-out, and performance of Power Digital's ABM discipline across the B2B portfolio. You will own the playbooks, platform strategy, and cross-functional orchestration that turn target account lists into pipeline and revenue — serving as the senior-most ABM voice for clients and the internal authority on intent data, account scoring, and multi-channel orchestration.You will partner closely with the B2B account directors to translate GTM plans into executable ABM programs, and with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure account-based campaigns are coordinated rather than siloed. This is a builder-and-operator role: you're expected to both architect ABM frameworks and get into the platforms yourself when it matters.You'll manage the connective tissue between strategy and execution — ensuring account selection, tiering, and intent signals actually drive media, content, and outreach decisions, and that performance reporting ties ABM activity back to pipeline and revenue, not just engagement.Key Responsibilities:Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestrationServe as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teamsBuild and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy teamArchitect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflowsTranslate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teamsLead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloedIdentify efficiency opportunities in the delivery of ABM products and collaborate toward implementationSupport Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunitiesEmploy AI technologies to enhance and optimize ABM processes and reportingUtilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reportingPresent ABM strategy and performance directly to clients; lead discovery discussions on account-based approachesMentor and upskill Strategy and ABM team members on platform proficiency and account-based methodologyOwn the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stagesRole Requirements:Mandatory: hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms — this is a non-negotiable requirement for the role, not a nice-to-have7+ years in B2B marketing strategy or ABM, in-house or in-agency, with demonstrated ownership of account-based programs end to endStrategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platformsDeep understanding of intent data, predictive scoring, and account tiering — and how to o