Marketing Operations Specialist

About Whisker LabsWe’re on a mission to save lives and property, leading the next wave in smart home technology and fire prevention with Ting. This intelligent sensor and concierge service monitors a home’s electrical network to detect electrical hazards that often lead to the most devastating and catastrophic fires. While on the job preventing fires inside a home, Ting also helps monitor the electrical grid, contributing to increased community fire safety and reduced environmental impact that comes with fire reduction. We’re steadfastly addressing the long-underserved realm of electrical fire prevention with leading-edge technology and embarking on the next stage of our growth. Visit tingfire.com for more information. About the RoleWhisker Labs isseekinga detail-oriented and execution-focused Marketing Operations Specialist to support the systems, campaigns, and data infrastructure that power our marketing organization.In this role, you will help operationalize marketingcampaignsacross lifecycle, growth, and partner initiatives. Working closely with the Senior Marketing Manager, Marketing Operations, you will manage campaign execution,maintainmarketing platforms, and support reporting that helps the team make confident decisions.You willoperateat the intersection of marketingcampaigns, systems, and data, ensuring campaigns launch smoothly, toolsremainreliable, and marketing performance is accurately tracked.This role is ideal for someone who enjoys combining analytical thinking with hands-on campaign execution and who wants to deepen theirexpertisein marketing automation, CRM systems, and marketing measurement.You willsupporttheimplementation ofnewmarketingtechnologies and automation initiatives, including emerging AI-enabled workflows. This is a fantastic opportunity to contribute to the evolving landscape of marketing at a critical time.What You'll DoCampaign Operations & Lifecycle ExecutionExecute marketing campaigns across email, SMS, digital, and partner channels using marketing automation and CRM platforms.Build and manage lifecycle communications, including transactional and triggered messaging such as enrollment confirmations, shipping updates, delivery notifications, and activation reminders.Support campaign segmentation, audience targeting, scheduling, and launch coordinationto ensureaccuratedelivery and consistent customer experiences.Conduct campaign QA tovalidatesegmentation, links, creative assets, and tracking prior to launch.Work closelywith channel owners across growth, lifecycle, content, and partner marketing toexecutecampaignswithin marketing automation and CRM platforms.Marketing Technology & Platform ManagementSupport the ongoingadministrationandmaintenanceof the marketing technology stack, including CRM, marketing automation, and analytics tools.Build andmaintainautomationworkflows, lists, tags, and campaign tracking structures. Maintain CRM hygiene including lists, tags, segmentation structures, and campaign tracking frameworks.Assistwith platform integrations and system updates to ensure toolsremainconnected and operational.Document marketing operations processes andmaintaininternal resources for campaign execution and system workflows.Data, Reporting,& MeasurementSupport the development and maintenance of marketing dashboards and reporting frameworks used by the marketing team and leadership.Ensure campaigns are properly tagged and tracked to enableaccurateperformance reporting.Pull and analyze campaign performance data across marketing channels.Helpidentifytrends, insights, and optimization opportunities based on campaign results. Ensure campaign links and assets follow established tracking standards including UTM parameters and naming conventions.Support broader measurement initiatives, including partner segmentation, audience analysis, and campaign performance reporting.Process Optimization & Operational SupportSupport improvements to how marketing campaigns are planned, executed, and tracked across teams.Maintain documentation for campaign workflows, naming conventions, and marketing operations standards.Coordinate with cross-functional partnersincluding Product, Partnerships,Operations, and Salesto support campaign launches and program execution.Contribute to operational improvements that increase marketing efficiency and scalability.Required Skills & Experience2–5 years of experience in marketing operations, digital marketing, lifecycle marketing, or campaign managementExperience working with marketing automation or CRM platforms (e.g., HubSpot,ActiveCampaign, Marketo, Salesforce, or similar)Experience workinginmarketing analytics or BI tools such as Looker, Tableau, or similar platforms.Strong attention to detail and comfort managing campaignsetup,segmentation,tracking,workflows,and data structuresExperience supporting ecommerce or digital marketing programs across platforms such as Shopify, Amazon, Meta, or Google.Ability to manage multiple campaigns and priorities simulta