Senior Associate, Growth (Paid Social)

Who We Are: Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process.Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.We’ve amassed over 150,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!The Opportunity: The Senior Associate, Growth (Paid Social) role offers an exciting opportunity to help lead and optimize our paid social strategies, directly influencing Caraway's growth trajectory. In this position, you'll take ownership of key ad accounts and campaigns, while driving performance improvements and expanding our digital presence. This role sits at the intersection of strategy, creative acquisition, and revenue growth across paid social and paid search, while continuously testing, learning and optimizing. Your insights will be critical in shaping strategic decisions that contribute to our long-term revenue goals.Who You Are: As a Senior Associate, focusing on paid social, you bring a strong interest in driving results and a proactive approach to learning and problem-solving. You have a deep understanding of paid social platforms and are always up-to-date with the latest industry trends and best practices. You’re data-driven, with an analytical mindset that allows you to dissect campaign performance and make informed decisions quickly.You are proactive and take ownership of your work, consistently seeking out new opportunities to optimize and scale campaigns. You look for ways to consistently collaborate and you work to communicate effectively across teams, while striving to align your efforts with broader company goals. Your creativity shines through in your approach to problem-solving, and you’re not afraid to identify ways to push the boundaries to test new strategies.Non-negotiables for this role include a strong work ethic, attention to detail, and the ability to thrive in a fast-paced environment. You bring a positive, can-do attitude every day, and are always looking for ways to elevate your work and contribute to the team’s success. Your dedication to continuous learning and professional growth ensures that you’re always at the top of your game, ready to take on challenges, and deliver outstanding results.Responsibilities Own & Scale Paid MediaHelp with end-to-end strategy, execution and optimization of paid social and paid search channels (Meta, TikTok, Pinterest, Google, YouTube, etc) ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targetsOversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysisOperate as the in-house resource for paid social execution across the company’s brand portfolio across Meta, TikTok, and emerging platforms; manage campaign set-up, including audience targeting, creative management, tracking, A/B tests, and reporting.Collaborate with our creative strategist and creative team on briefing and media plans to align with channel goals, budgets, and go-to-market plansOwn the management of product feeds for both paid search and social needs.Ensure the proper functioning and accuracy of the pixel for precise data tracking and analysisDrive Growth Through TestingThorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements.Spearhead the testing of new strategies, ad formats, and platforms to stay ahead of industry trends and maximize ROIIdentify new growth opportunities to scale through channel expansion and experimentationMeasure What MattersLeverage a data-driven approach to analyze k