SEO Director

**SEO Director** **About Milestone** Milestone Treatment Center is a growing behavioral healthcare organization providing substance use disorder and mental health treatment across multiple locations throughout the United States. We are seeking an experienced **SEO Director** to own and grow Milestone's organic search strategy across our locations, services, and digital properties. This is a hands\-on leadership role for someone who can combine strategy, technical SEO, content, local search, analytics, and emerging AI search to drive measurable growth. **What You'll Do** * Work closely with ownership and executive leadership to develop Milestone's long\-term organic search strategy and lead its execution across the organization. * Own the **full SEO lifecycle**, from strategy and prioritization through implementation, measurement, optimization, and ongoing iteration. * Serve as Milestone's internal **subject\-matter expert on organic search**, advising ownership on competitive threats, new opportunities, resource allocation, and changes in traditional and AI\-driven search. * Develop and manage the **annual SEO budget**, including technology, content, link acquisition, contractors, agencies, and other SEO\-related services. * Evaluate SEO investments and outside services based on expected business impact and return on investment. * Maintain, improve, and expand Milestone's existing organic\-search assets while identifying and developing new websites, content properties, location assets, and other opportunities for organic growth. * Develop and execute Milestone's SEO strategy across multiple locations, markets, and treatment services. * Conduct keyword, competitor, content\-gap, and search\-intent research to identify growth opportunities. * Lead **local SEO**, including Google Business Profiles, location pages, listings, citations, reviews, and local search visibility. * Conduct technical SEO audits and address issues involving crawling, indexing, site architecture, redirects, schema, internal linking, and Core Web Vitals. * Optimize website content, metadata, headings, internal links, landing pages, and other on\-page elements. * Develop SEO\-driven content strategies for treatment services, locations, conditions, and educational resources. * Partner with developers, writers, marketing teams, contractors, agencies, and outside vendors to implement SEO initiatives. * Build strategies for **AI\-driven search, GEO/AEO, Google AI Overviews, ChatGPT, Gemini, and other emerging search platforms.** * Track organic traffic, rankings, calls, form submissions, and other conversion metrics. * Translate SEO data into clear recommendations and report results, opportunities, risks, and ROI to executive leadership. * Develop SEO strategies for new locations and markets as Milestone continues to expand. * Stay ahead of algorithm updates, competitors, search trends, and emerging technology. **What We're Looking For** * **5\+ years of hands\-on SEO experie