Brand Experience Specialist - Los Angeles area

Brand Experience Specialist - Los Angeles areaFully RemoteBrand Experience Specialist - Field Location, USA Regions, MultipleProfessional bicycle mechanic with a Specialized obsession and a vast knowledge of bicycles and electric bicycles.Specialized USA Marketing: Brand Experience TeamReports to Leader of Brand ExperienceSUMMARYDoes the idea of increasing bike and electric bike education, brand awareness and rider engagement get you pumped up? Do you love being in the field with the riders? Do you want to be part of a team that is cohesive and dynamic? If so, saddle up. HOW YOU’LL MAKE A DIFFERENCEPassion for ridingActivate rider facing demo and events in your region that drive riders to retailFind the riders, get them on Specialized and drive them to retailWork with the entire team to elevate the rider experience of the brandCoordinate logistics with Field Sales team to drive Retailer EducationCoordinate with multiple teams across Specialized to bring the best experience to the riderCoordinate with USA Brand Development, Experience and Marketing team across all USA ActivationsReport on the results of your effortsMaintain the assets that you are provided with: Demo Fleet, Truck and Trailer.Meet goals set annually to increase rider awareness and drive sell through at RetailSupport the Specialized business and riders throughout the USA fieldWHAT YOU NEED TO WINPositive, opportunity-seeking mindset - you see every challenge as an opportunity and find the silver-liningCharismatic and authentic presentation abilities – a natural communicator, both written and oralAbility to understand the consumer and drive initiatives based on observed trendsUnderstand powersports events and/or industryExcellent organization and time management skills; able to balance and prioritize multiple projects simultaneously with little directionDemonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially when collaborating with cross-functional teams5+ years within the industry, Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc. Manage scheduleWeekend and evening events are mainstay of the scheduleLove of travel and van lifeMotivated flexibility to roll to the needs of the regionRole and Responsibilities: Partner with Business Development Managers (BDMs) and SalesAlign demo/experience plans to revenue targets and sell-through goalsSupport sales pipeline by creating demand with rider activationsParticipate in retailer business reviews and territory planningShare field insights and product feedback to influence assortment decisionsTime allocation: 20–25%Retail Education and EnablementDeliver structured retail training programs on product, selling, and customer experienceLaunch and onboard retailers to run premium demo programsTeach staff how to convert demo riders to bike and equipment salesFacilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM)Reinforce merchandising standards that align with premium brand experienceTime allocation: 15–20%Field Activation and Rider Experience ExecutionPlan and execute retailer ride experiences, demo days, regional activations and brand eventsDevelop activation calendars based on retail priorities and NPI launchesOrganize event logistics, registration, safety planning, land access, and complianceManage demo fleet deploymentElectric training, Call to Recycle knowledge and training, tech education and training, warranty education and training, rider facing feedbackRepresent the brand at rides, races, community engagements, and consumer eventsTime allocation: 45–55%Community and Partner CollaborationBuild community influence through partnerships with local ride groups, trail orgs, and ambassadorsSupport retailer community-building efforts that drive rider engagement and loyaltySupport local media and content opportunities by working with marketing and comms teamsTime allocation: 5–10%Data, Reporting, and KPI ManagementTrack demo participation, rider journey, follow-up, and retail conversionReport fleet utilization, asset condition, and maintenance planningProvide monthly business dashboards to Sales and BX leadershipMaintain rider opt-in database growth through event participationCross-Functional CollaborationAlign with Sales, Marketing, Logistics, Service, Product, and Experience Center teamsRepresent field insights for GTM (go-to-market), product launches, and retail programsShare competitive insights based on market feedbackTime allocation: 10%Required Qualifications:Bicycle Retail Mechanic or Team MechanicField Marketing and consumer demo workClean driving recordFluency in Microsoft Office programs About Specialized:First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Aroun