SEO Innovation Content Specialist (Sports & iGaming Focus)

About Advision DevelopmentWe are a growing company in the sports technology sector with a product that has achieved product-market fit. We are now investing in our core infrastructure to support future growth, and this role is central to that effort.About the RoleAdvision Development is looking for a strategic, detail-oriented SEO Innovation Content Specialist with a strong background in sports, sports betting, and iGaming to join our growing SEO innovation team. You’ll play a key role in driving organic growth through smart SEO strategies, high-quality content execution, and editorial leadership across various websites and experiments we conduct.This role combines on-page SEO acumen with content editorial skills—perfect for someone who can identify ranking opportunities, create keyword-driven content briefs, and help build topical authority in the U.S. sports betting and online casino space.______Key ResponsibilitiesConduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities Develop and execute innovative SEO content strategies for sports betting and online casino verticals Write, edit, and optimize content for clarity, search intent, and accuracy Build and manage content briefs, templates, and editorial guidelines that support SEO goals Collaborate with internal writers and freelance contributors to ensure content quality and consistency Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking) Monitor and report on keyword rankings, organic traffic performance, and user engagement Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends ______Qualifications4+ years of experience in SEO with a strong understanding of both on-page and off-page principles Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred Strong editorial and content marketing skills — must be comfortable writing and editing long-form articles Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog Comfortable working in WordPress or similar CMS environments Understanding of link-building strategy and how content supports backlink acquisition Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency Bonus: Knowledge and experience with online casino-related content. Originally posted on Himalayas