Performance Marketing Specialist (Paid Ads)

Performance Marketing Specialist (Paid Ads) \- PRN / Remote **About Simbioza** Simbioza is a remote\-first healthcare company helping patients understand their health, coordinate care, and develop sustainable habits through human support and secure technology. **About the Role** We are seeking an experienced Performance Marketing Specialist with a proven background in healthcare advertising to manage and optimize paid digital advertising campaigns in the United States. **This is a PRN, as\-needed independent contractor position with no guaranteed hours.** Services are requested based on campaign and business needs. This is not a part\-time or full\-time employment position and is not expected to transition into one. Applicants without professional healthcare advertising experience and hands\-on paid campaign management experience will not be considered. **Responsibilities** * Create, manage, and optimize Google Ads and Meta Ads campaigns. * Manage advertising budgets, bidding strategies, and audience targeting. * Conduct keyword research, competitor analysis, and A/B testing. * Optimize campaigns to improve lead quality, conversion rates, and acquisition costs. * Monitor CPL, CPA, ROAS, and other performance metrics. * Manage conversion tracking through GA4, Google Tag Manager, and advertising platforms. * Prepare performance reports with actionable recommendations. * Ensure campaigns follow healthcare advertising policies and applicable patient privacy requirements. **Required Qualifications** * Minimum 3 years of professional paid advertising experience. * Minimum 1 year of healthcare, telehealth, digital health, or medical advertising experience. * At least 2 years of hands\-on experience managing Google Ads and Meta Ads. * Proven experience with healthcare lead generation or patient acquisition. * Proficiency in GA4, Google Tag Manager, and performance analytics. * Knowledge of healthcare advertising restrictions and HIPAA\-related privacy considerations. * Strong analytical, communication, and campaign optimization skills. * Based in the United States and authorized to provide services in the U.S. **Preferred Qualifications** * Google Ads or Meta Blueprint certification. * Experience with CRM integrations and conversion attribution. * Experience scaling healthcare campaigns across U.S. markets. **Remote\-Work Requirements** * Reliable high\-speed internet and a suitable remote workspace. * Ability to coordinate with the team during U.S. Eastern Time business hours when needed. * Compliance with applicable company security and privacy requirements. **Schedule** PRN / As needed. No guaranteed hours or minimum weekly commitments. Services and deliverables will be coordinated based on campaign needs. **How to Apply** Apply only through this job platform. Submit an updated resume or CV with your email address and phone number. Your resume must clearly show your paid advertising experience, healthcare industry background, advert