Email Marketing Specialist

Department: Marketing Operations Reports to: Senior Media BuyerAbout the RoleOwn, operate, and continuously improve the agency’s email marketing system as a revenue, retention, and activation channel. This role is accountable for strategy, copy, automation architecture, deliverability health, and performance optimization across the full funnel.This is not a task-based execution role. This is a system ownership role.ResponsibilitiesArchitect, build, and maintain full-funnel automated email systems across lead, buyer, and customer lifecyclesWrite, deploy, and optimize all email copy across automation and broadcast campaignsOwn CRM configuration and hygiene including segmentation logic, tagging standards, and lifecycle stagesManage deliverability infrastructure including authentication, reputation monitoring, and inbox placementPlan and execute promotional and informational broadcasts aligned with campaign calendarsContinuously test and optimize subject lines, offers, sequencing logic, and send timingMonitor performance metrics and surface insights, risks, and opportunities proactivelyEnsure email systems integrate cleanly with paid media, funnels, and sales workflowsMaintain documentation and SOPs for all email systems and processesOutcomes System Coverage & Reliability100% of core funnel stages supported by live automation (lead nurture, buyer onboarding, fulfillment, reactivation)Zero broken automations, misfires, or sequencing conflicts per monthNew offers or funnels supported by email automation within 5 business days of launch readinessRevenue & Engagement PerformanceAchieve and maintain:≥25% average open rate across active lists≥2.5% average click-through rate on non-promotional emails≥5% click-through rate on promotional broadcastsEmail channel contributes a minimum of 20–30% of total attributable backend revenue (where applicable)7 Broadcast Email campaigns launched for each assigned clients on-time with zero copy or technical errorsConduct at least 2 A/B testing cadence per monthDeliverability & List HealthDomain reputation maintained at “healthy” status with no blacklisting eventsSpam complaint rate ≤0.1%Bounce rate ≤2% across all sendsInactive subscribers suppressed or reactivated quarterly according to hygiene rulesOperational ExcellenceCRM segmentation and tagging accuracy ≥99% (no misrouted or mis-tagged subscribers)All email systems documented and auditableWeekly performance snapshot delivered with clear insights and next actionsRequirementsProven experience owning email marketing systems for info products, coaching, or digital education businessesStrong direct-response copywriting background with performance-driven thinkingHands-on expertise in platforms such as HubSpot, ActiveCampaign, or equivalentDeep understanding of deliverability mechanics (SPF, DKIM, DMARC, warming, reputation management)Ability to think in systems, not one-off campaignsComfort working autonomously with minimal oversightDisqualifiers (Read This Carefully)You only write emails but don’t touch automation or CRM architectureYou rely on templates without testing or optimization logicYou cannot explain why an email sequence is structured the way it isYou need daily direction to executeHow to ApplySubmit:Examples of full email systems or sequences you’ve builtPerformance metrics tied to those systems (opens, clicks, revenue, or conversions)A brief explanation of how you approach full-funnel email strategy and ongoing optimizationBenefitsWork with world-class performance marketersExposure to comprehensive trainingsUnlimited PTOOriginally posted on Himalayas