Social Media and Marketing Manager

**Overview** Are you passionate about crafting compelling stories and engaging audiences across digital platforms? Do you thrive in a dynamic environment where creativity meets strategic thinking? We are seeking an energetic and detail\-oriented Social Media and Marketing Manager to lead our online presence, elevate our brand visibility, and drive impactful marketing campaigns. This role offers an exciting opportunity to shape our digital voice, analyze performance metrics, and foster meaningful relationships with our community. If you're ready to make a measurable difference through innovative content creation and strategic social media management, this position is for you! **Responsibilities** * Develop and execute comprehensive social media strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and emerging channels to increase brand awareness and audience engagement. * Create, curate, and manage high\-quality content tailored to each platform, incorporating graphic design, photography, video editing, and media editing tools to produce visually compelling posts. * Monitor social listening tools and social media analytics to gauge campaign performance, identify trends, and optimize content for maximum reach and impact. * Manage social media advertising campaigns using Facebook Advertising and other paid promotion tools to target specific audiences effectively. * Utilize SEO best practices and keyword research to enhance content discoverability and improve organic search rankings. * Coordinate with public relations teams to align messaging strategies and manage media relations that support brand reputation. * Oversee digital marketing performance monitoring using Google Analytics, web analytics tools, and marketing online analytics to measure ROI and inform future campaigns. * Engage with followers through social media communication, respond promptly to inquiries or comments, and foster community relationships through relationship management techniques. * Plan and execute social media content marketing initiatives that support broader marketing goals such as e\-commerce growth or product launches. * Collaborate with cross\-functional teams including graphic designers, photographers, videographers, and copywriters to ensure cohesive branding across all channels. **Experience** * Proven experience in social media management with a strong portfolio demonstrating successful campaigns across diverse platforms. * Extensive knowledge of social media platforms’ algorithms, features, and best practices for content creation and engagement. * Proficiency in media editing tools such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software. * Hands\-on experience with social listening tools like Buffer or Hootsuite for scheduling posts and analyzing performance metrics. * Strong understanding of digital marketing analytics including Google Analytics, web analytics tools, and marketing online