AVP, Growth Marketing & Demand Generation

AVP, Growth Marketing & Demand Generation DAS Health | Remote About DAS Health DAS Health is a leading healthcare technology and managed services provider helping healthcare organizations navigate IT, cybersecurity, cloud, AI adoption, and digital transformation. As we continue to scale, we are building a modern, data-driven marketing organization focused on driving pipeline, accelerating revenue, and supporting long-term growth.About the Role DAS Health is seeking a results-driven AVP, Growth Marketing & Demand Generation to build and lead a scalable marketing engine that drives pipeline, customer acquisition, and measurable revenue impact. This is a hands-on, build-from-the-ground-up leadership role. You will be responsible for creating the infrastructure, systems, and processes that power demand generation, marketing automation, and revenue marketing—while partnering closely with sales to drive pipeline and improve conversion outcomes. This role is ideal for a leader who thrives in ambiguity, enjoys building from scratch, and is passionate about aligning marketing efforts directly to business growth.Demand Generation & Pipeline GrowthOwn marketing-sourced and marketing-influenced pipeline generationBuild and execute scalable demand generation strategies across channelsDevelop campaigns that drive awareness, engagement, and qualified pipelineImprove conversion rates across the marketing and sales funnelAccount-Based Marketing (ABM)Design and execute ABM strategies aligned to high-value target accountsPartner closely with sales on segmentation, targeting, and engagementBuild campaigns that improve account penetration and revenue growthMarketing Automation & CRM OwnershipOwn and optimize marketing automation (HubSpot) and CRM (Salesforce)Build and manage lead scoring, routing, and lifecycle workflowsImprove data quality, reporting accuracy, and funnel visibilityEstablish scalable systems that support long-term growthDigital Marketing & Website PerformanceLead digital marketing efforts including SEO, paid media, and website performanceOptimize website for traffic, engagement, and conversionContinuously test, measure, and improve campaign performanceRevenue Operations & AnalyticsEstablish reporting frameworks, dashboards, and attribution modelsMeasure marketing’s impact on pipeline, revenue, and ROIForecast performance and provide insights to leadershipEnsure strong alignment between marketing and revenue operationsEvents & Customer EngagementOwn event marketing strategy, including trade shows, conferences, and webinarsManage and partner with the Field Marketing & Events ManagerEnsure events contribute measurable pipeline and revenueSales Alignment & Revenue ImpactPartner closely with sales to align on pipeline goals and targetsEnsure sales has the tools, leads, and support needed to convertHelp improve win rates, cross-sell, and incremental revenueBuild & Scale the FunctionBuild the demand generation and growth marketing function from the ground upRoll up your sleeves to execute while building toward a scalable teamPartner with leadership to define long-term marketing strategy and structureWhat Success Looks LikeConsistent, scalable pipeline generation across the businessImproved conversion rates and stronger sales outcomesReporting that connects marketing activities to pipeline, revenue, and ROIOptimized marketing systems and infrastructureStrong alignment between marketing and salesA repeatable, data-driven growth engineRequired Experience10+ years of progressive marketing leadership experienceHealthcare IT experience (required)Proven success in demand generation, pipeline growth, and revenue marketingStrong experience with marketing automation and CRM ownership (HubSpot, Salesforce, or similar)Experience working cross-functionally with sales and executive leadershipPreferred ExperienceBackground in SaaS, managed services (MSP), or cybersecurityExperience with ABM strategies and segmentationExperience building or rebuilding marketing infrastructure from scratchStrong understanding of revenue operations and attribution modelingSkills & CharacteristicsBuilder mindset with the ability to create from incomplete or fragmented environmentsHighly data-driven with focus on measurable outcomesComfortable rolling up your sleeves and executingStrong collaborator with sales and cross-functional teamsEffective in fast-paced, ambiguous, and high-growth environmentsEnvironment & ToolsRemote role with minimal travelCurrent tech stack includes Salesforce, HubSpot, Copilot, and Adobe SuiteFast-paced, evolving, and highly collaborative environmentWhy Join DAS Health This is a unique opportunity to build the growth engine of a scaling healthcare technology company. You’ll play a critical role in shaping how marketing drives revenue, building the systems and strategies that power long-term success.Originally posted on Himalayas