Sr Specialist, Digital Media

**Who We Are** At **Amsive,** we're more than just a performance marketing agency; we're a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We're a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way. With decades of expertise and a commitment to integrated solutions, we don't meet the industry standard; we're setting it. If you're looking for a place where your work matters, a career path you can grow on your terms, and a team that's as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you. *\****We regret to inform you that currently, Amsive DOES NOT provide sponsorship opportunities.\*** ***\*\*******This is a REMOTE or HYBRID*** ***position (1\-2 days in office) located in New York, NY or Nashville, TN. Remote Candidates will be required to work EST or CST time zones\*\**** **What we are looking for:** We are looking for a **Sr Specialist, Digital Media** with solid experience in paid search (SEM/PPC), Local Services Ads, programmatic, and/or social advertising. The Sr Specialist will work on direct response and lead generation accounts, with a strong emphasis on enterprise, multi\-location local services clients, ideally within **home services (garage doors, plumbing, HVAC, restoration, or similar categories)**. You will report to the Manager, Digital Media and may help to oversee supporting interns. Day to day tasks may include campaign creation, keyword/audience development, ad copy creation, persona development, strategy development, tactic selection, and assisting the digital media strategist with the launch and optimization tactics necessary to meet campaign performance goals. The successful candidate will contribute to Amsive's knowledge base by creating and sharing case studies, POVs and seminar/conference/webinar summaries. The candidate may also update our clients and agency partners on the success of active campaigns. **What you will be doing:** * Conducting and reviewing keyword, audience, \& bid research and management; monitoring budgets for all active client campaigns * Ensuring ads are targeted to the most relevant audiences/search queries/etc. * Thinking of tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting on those tests * Text ad copy writing and social ad creation; overseeing the development of display ads * Compiling detailed, easy\-to\-read reports; finding insights and suggesting solutions based on those reports; working with the analytics team to build