Senior SEO Data Analyst

### **About Us** Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what's going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We're a technology\-led service with a human touch.### **About the Role** We're looking for a Senior SEO Analyst to help us better understand and improve organic search performance across a large portfolio of local and enterprise clients. In this role, you'll work cross\-functionally to analyze SEO performance data, identify trends, and translate insights into clear recommendations that inform product strategy, product marketing, and optimization efforts. This is not an SEO execution role. It is focused on measurement, analysis, and strategic insight. Reporting to the SVP of Product and Optimization, you'll partner closely with Product, Optimization and SEO leadership, Product Marketing, and senior leadership to evaluate what's working, what's not, and where we should go next. ### **What Your Success Will Look Like** * Analyze SEO performance data across a large and diverse client portfolio to identify trends, patterns, and opportunities * Own and evolve portfolio level SEO performance reporting, including dashboards and scorecards * Build and maintain benchmarking frameworks to compare performance across key verticals * Define and standardize SEO KPIs to ensure consistency across teams * Evaluate the effectiveness of SEO strategies and product capabilities, identifying what drives the strongest outcomes * Conduct post launch analyses for product and strategy updates impacting SEO performance * Support emerging areas like AI driven search such as AI assisted search visibility, entity coverage, and local signals as measurement capabilities evolve * Partner with Product, Data, and Engineering teams to improve data quality and expand access to meaningful SEO signals * Translate complex data into clear narratives and recommendations for both technical and non technical stakeholders * Proactively surface insights and opportunities that influence product direction and business strategy ### **Who You Are And What You Bring** * **Education** + Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field; STEM degree a plus. * **Experie