Home Care Online/Digital Marketing Specialist

**Onlie/Digital Marketing Specialist** **Company:** Blize Home Care. **Location:** Hercules/Hybrid (as applicable). **Employment Type:** Full\-time/Part\-term Contract position. Blize Home Care is a U.S.\-based home care company dedicated to providing families and clients with reliable, high\-quality caregiving services. We support individuals in the comfort of their homes, assisted living facilities, nursing homes, hospitals, and independent living communities throughout the San Francisco Bay Area. Our caregivers are trained and certified, with ongoing monthly education led by a Registered Nurse. Our training focuses on elderly care, young adult care, dementia support, and the delivery of compassionate, dependable care. At Blize Home Care, we are committed to helping clients maintain their comfort, dignity, safety, and quality of life. **Role Overview:** Blize Home Care is seeking a results\-driven **Digital Marketing Specialist with a strong background in Search Engine Optimization (SEO)** to lead and execute our digital growth strategy. The ideal candidate understands how SEO, content marketing, website optimization, and paid digital advertising work together to increase online visibility, attract qualified leads, and drive business growth. This role is an excellent opportunity for a marketing professional who enjoys combining analytical thinking, creative content development, and data\-driven decision\-making. Experience in healthcare, home care, or other regulated industries is an advantage. **Key Responsibilities:** ------------------------- ### **SEO Strategy and Optimization:** * Develop and implement SEO strategies to improve organic traffic, search engine rankings, and website conversions. * Conduct keyword research to identify relevant search terms and growth opportunities. * Perform technical SEO audits and implement improvements related to website structure, indexing, crawlability, page speed, and mobile usability. * Optimize website pages, metadata, internal links, and content for search engines and users. * Develop ethical link\-building strategies to strengthen website authority. ### **Content Marketing:** * Plan, write, edit, and optimize blog posts, service pages, landing pages, and other website content. * Develop content strategies aligned with customer needs, search intent, and business objectives. * Apply local SEO strategies to improve visibility for home care services throughout the Bay Area. * Ensure healthcare\-related content is accurate, trustworthy, accessible, and appropriately reviewed. ### **Digital Advertising and Conversion Optimization:** * Support and optimize paid campaigns, including Google Ads and social media advertising. * Improve landing pages, calls to action, and website user experiences to increase inquiries and conversions. * Collaborate with internal stakeholders to align marketing campaigns with business goals. ### **Analytics and Performance Reporting:** * Mon