Senior Manager Consumer Insights

Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun. **Location:** remote USA anywhere (Los Angeles, CA preferred) **Reports To:** Vice President, Brand Strategy **Travel:** up to 25% as needed Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun. **About the Role** The **Senior Manager, Consumer Insights** is the strategic voice of the consumer at Liquid Death, owning our consumer, shopper, and brand insights strategy from end to end. In this highly visible role, you'll transform panel data, consumer research, brand tracking, and market intelligence into compelling stories that influence decisions across the business—from Brand and Marketing teams to the Executive Leadership Team, CEO, and Board of Directors. This role combines deep analytical expertise with strong business acumen, helping the organization separate meaningful insights from data noise and turning complex findings into clear, actionable recommendations. You'll lead relationships with key research and data partners, oversee the consumer insights budget, and collaborate closely with Marketing, Sales, Innovation, and other cross\-functional teams to shape brand strategy, guide innovation, and unlock growth opportunities. The ideal candidate is both an analytical powerhouse, execution expert, and a persuasive storyteller—someone who is naturally curious, thrives in a fast\-paced environment, and is passionate about uncovering what consumers want before they even know it themselves. If you're excited about influencing the future of one of the fastest\-growing beverage brands by putting consumer insights at the center of every major decision, we'd love to hear from you. **Key Responsibilities:** **Strategic Ownership** * Own and execute the consumer and shopper insights agenda and learning plan to support the business’s current year objectives and long term strategy * Serve as a strategic thought partner to Brand, Marketing, Sales, and Innovation leadership, proactively identifying where insights can unlock growth and which methodology and research partner will best help answer relevant business questions; execute aligned\-to research plans * Build and present board\- and ELT\-ready narratives on brand health, shopper behavior, and category dynamics, translating dense analyst output into decision\-ready recommendations * Own vendor selection, contracting, and budget management across research partners (e.g., Numerator, Circana, Quantilope, Pollfish, and similar), including RFP evaluation for ad hoc studies **Brand \& Consume