Director, Email & Lifecycle Marketing

About the RoleAt BenefitHub, we connect millions of members across 22 markets with perks and benefits that make life a little better. Email is central to how we engage our members and drive results for our advertising and merchant partners—and this role runs that engine.We’re seeking a highly hands-on Director of Email & Lifecycle Marketing who lives and breathes newsletter strategy, deliverability, engagement, and monetization. This is a true player-coach role: you’ll shape the strategy, but you’ll also be in the work—building campaigns, solving problems, analyzing performance, testing, optimizing, and jumping in wherever needed, while leading a high-performing team.You’ll own a high-volume program of 40+ campaigns per week plus automated lifecycle journeys, partnering closely with internal marketing stakeholders, Ad Sales and Merchant teams—advising on best practices and turning sold inventory and placements into engaging, effective campaigns. As a strategic right hand to the VP of Global Marketing, you’ll balance commercial performance with a great member experience while continuously pushing the program forward.If you’re a hands-on email leader who wants to take a strong, high-volume program and make it even better—sharper targeting, cleaner deliverability, and more value for members and partners alike—we’d love to meet you.What You’ll DoNewsletter Excellence, Monetization, and Partner Performance Execute the newsletter program as a high-performing media channel, optimizing how sponsored placements and commissionable offers are delivered to drive strong, defensible performance for our partners while protecting the member experience. Serve as the email and newsletter expert to Ad Sales and the Merchant team, advising on inventory, placement, and campaign best practices and bringing data-backed recommendations that improve monetization to the teams responsible for what is sold and placed. Report program and placement performance credibly to partners and leadership, using defensible, trustworthy metrics. Own the execution and performance of every campaign, translating results into best-practice guidance and recommendations that help Ad Sales, Merchant, and Marketing teams improve outcomes over time. Propose and, once approved, execute the global (22-market) newsletter strategy and roadmap, balancing send volume and frequency with engagement and long-term list health. Translate the strategy into a market-by-market campaign and inventory calendar used cross-functionally by Ad Sales, the Merchant team, and Marketing. Campaign Execution and Deliverability Excellence Oversee a full portfolio of concurrent campaigns—from planning through send and post-send analysis. Build, QA, schedule, and deploy newsletter and email campaigns in our ESP, personally and through your team. Manage dynamic, catalog-driven offer placement and per-segment/per-client targeting and suppression at scale. Develop mobile-first templates flexible enough to A/B test any element, refreshed quarterly on performance, best practices, and trends; run an ongoing testing program across offers, segmentation, timing, and creative. Own inbox placement, sender reputation, and deliverability across multiple sending domains and markets—IP/domain warm-up, authentication (SPF, DKIM, DMARC), list hygiene, audience data quality, and feedback loops—monitored with tools such as Validity/Everest, Google Postmaster Tools, and Microsoft SNDS. Serve as the internal expert on deliverability best practices and mailbox-provider requirements. Engagement, Lifecycle, and Product Campaigns Balance commercial goals with a great member experience, delivering the right offer to the right member to drive discovery, clicks, and purchase activity. Own audience segmentation and personalization by market, client, and member behavior, matching messaging and placements to the right audiences with a focus on engagement and deliverability, while ensuring client settings are always respected. Design and run lifecycle and behavior-based journeys—activation, welcome, re-engagement, and win-back—to grow engagement and long-term value while reducing churn. Own a smaller but strategically important set of product marketing and go-to-market sends that grow adoption of BenefitHub’s own products and verticals (e.g., home and auto insurance, the browser extension), in partnership with Marketing stakeholders. Performance, Team, and Cross-Functional Leadership Define and track KPIs across performance, engagement, deliverability, and lifecycle—including weekly reporting on open rate, CTR, CTOR, and sender reputation—and lead regular performance updates to marketing leadership, the executive team, and the broader company on results, trends, and priorities, adjusting based on data. Ensure advertiser- and partner-facing metrics are accurate and defensible, with an awareness of non-human/invalid traffic (bots, scanners, prefetch) and its impact on reported performance, partnering with analytics to