VP, Expansion

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.The Vice President, Expansion will own revenue growth across Cordance’s existing customer base, with a focus on cross-sell, upsell, and renewals across a diverse portfolio of businesses spanning commerce, industrials, education, and compliance. This leader will develop and execute a unified expansion strategy that maximizes customer lifetime value across a multi-product, multi-industry ecosystem.This role requires the ability to operate across distinct business units with different products, customers, and go-to-market motions, aligning teams around a cohesive growth strategy. The VP, Expansion will partner closely with Sales, Product, and Operations leaders across the portfolio to identify opportunities, streamline execution, and drive measurable revenue outcomes.Key ResponsibilitiesExpansion Strategy & Revenue OwnershipOwn and drive cross-sell, upsell, and renewal revenue across all Cordance business unitsDevelop and execute a portfolio-wide expansion strategy across multiple industries and product linesIdentify and prioritize high-impact growth opportunities within the existing customer baseCross-Business Unit AlignmentAlign go-to-market teams across business units to drive coordinated account strategiesBreak down silos and establish consistent processes for identifying and executing expansion opportunitiesEnsure clear ownership, accountability, and collaboration across teamsCustomer Lifecycle ManagementOversee renewal strategy and execution to maximize retention and reduce churnImprove adoption, engagement, and long-term value realizationDevelop lifecycle-based playbooks to drive expansion at key customer milestonesExecution & Pipeline ManagementBuild and manage expansion pipeline, with accurate forecasting across products and business unitsEstablish and track KPIs (net revenue retention, expansion ARR, renewal rates)Improve conversion rates through structured processes, enablement, and performance managementProduct & Packaging AlignmentPartner with Product and Pricing teams to refine packaging, bundling, and pricing strategies that enable expansionIdentify portfolio gaps or friction points that limit cross-sell and influence roadmap prioritiesSystems & Data OptimizationEnsure visibility into customer data, usage, and expansion signals across platformsLeverage analytics to identify opportunities and improve targeting and timingDrive CRM and tooling alignment to support multi-product, multi-BU sellingTeam Leadership & Organizational DesignBuild and lead a high-performing expansion organization (account management, renewals, or hybrid roles)Define roles, incentives, and compensation structures aligned to expansion goalsFoster a culture of accountability, collaboration, and customer-centric growthCompetencies:Expansion Strategy & Revenue Growth – Drives cross-sell, upsell, and renewal performance across a diverse portfolioMulti-Business Unit Leadership – Effectively operates across varied industries, products, and go-to-market modelsCustomer Lifecycle Expertise – Understands retention, adoption, and expansion dynamics across different customer typesData-Driven Execution – Uses metrics and insights to prioritize opportunities and improve outcomesCross-Functional Influence – Aligns Sales, Product, and Operations across the organizationCommercial Acumen – Strong understanding of pricing, packaging, and deal structuring across different business modelsProcess & Systems Orientation – Builds scalable processes and leverages tools to support growthExecution & Accountability – Delivers results with clear ownership and operational rigorBuilder Mindset / Operational Design – Able to create scalable playbooks, processes, and organizational structure from the ground up in complex or evolving environmentsRequired QualificationsExperience:10–15+ years of experience in revenue leadership roles (e.g., expansion, account management, customer success, or sales)Experience within a software/SaaS environmentProven track record of driving net revenue retention through cross-sell, upsell, and renewalsExperience operating across multiple products, busi