Advertising Director

Role OverviewThe Director of Advertising is responsible for leading Generali’s B2C paid media strategy, brand visibility, and performance marketing efforts across all digital channels. Reporting to the VP of B2C Marketing, this leader oversees a team spanning community engagement, email marketing, and analytics, ensuring all channels work together to drive acquisition, retention, and brand trust.What You Will DoOwn the end-to-end paid media strategy across search, social, display, video, and emerging channels. Develop integrated advertising plans that support acquisition, retention, and brand awareness goals. Manage agency partners and internal teams to ensure campaigns are executed efficiently and effectively.Why It Might Be a Fit8–12 years experience in digital advertising, performance marketing, or growth marketing. Proven success managing multi-channel paid media programs with significant budgets. Experience leading teams across multiple digital disciplines (email, social, analytics, paid media).Requirements8–12 years experience in digital advertising, performance marketing, or growth marketingProven success managing multi-channel paid media programs with significant budgetsExperience leading teams across multiple digital disciplines (email, social, analytics, paid media)Strong understanding of AI-driven advertising and emerging ad formatsExpertise with Google Ads, Meta Ads, and programmatic platformsStrong analytical skills with experience using analytics platforms (Google Analytics, Adobe Analytics)Experience with ad campaign testing and audience segmentationExcellent communication and presentation skillsAbility to work cross-functionally and influence stakeholders at all levelsStrong project management and organizational skillsBenefitsGenerous Employer contribution for health, dental, and vision insurancePaid Maternity and Paternity LeaveScholarship Program for Employee DependentsCompany match on 401kEmployee Assistance Program (EAP)Company paid short-term and long-term disability insuranceCompany paid life insuranceVoluntary Pet InsuranceVoluntary Legal BenefitDiscounts on travel insuranceTime off policies including vacation days, sick days, personal days, holidays and volunteer days (VTO)Originally posted on Himalayas