Director of Demand Generation

Ministry Brands is looking fora  Director of Demand Generationto join our growing team! Who weareMinistry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagementtoolsand background screening solutions for faith-based,non-profitand for-profit organizations. Weservemore than95,000 customersas a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communitiesmakesus stronger together andenhancesour ability to advance digital transformation for the greater good.     Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in whichevery individual’s unique strengths and abilitiesare developed and valued. Our employeesshare inthe responsibility for creating this environment anddemonstratemutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equalopportunityto be heard and reach their full potential.  The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida. PositionOverviewYouare responsible forbuilding andoperatingthe pipeline engine of the business, directly accountable for how marketing drives pipeline, conversion, and revenue.The Director of Demand Generation is a strategic and hands-on leader who owns andoperatesa high-performing demand engine across acquisition and expansion. This is a player-coach role where you willsetstrategy, lead a team, and directly execute critical functions, most notably Performance Marketing in partnership with our agency.You will integrate  Demand Generation, Performance Marketing, Lifecycle Marketing, and Customer Marketing into a unified system that drives predictable, scalable growth across new logo and customer expansion.What You OwnYou are accountable for building andoperatinga demand generation system that drives pipeline, improves conversion, and accelerates revenue growth.You own both strategy and execution across:Demand Generation (portfolio-aligned)Performance Marketing (direct ownership and execution)Lifecycle Marketing (eCommerce and expansion journeys)Customer Marketing (expansion enablement and strategic customer plays)Agency Partnerships (as an extension of your team)You own how campaigns, always-on demand, lifecycle, and customer marketing work together as a unified system to drive growth across the full funnel.WhatYou’llDoDemand Generation Strategy & Revenue OwnershipDefine and own the demand generation strategy aligned to revenue targets, portfolio priorities, and GTM initiativesBuild integrated programs that drive pipeline across both new logo acquisition and customer expansionEnsure demand generation is aligned to the full funnel (lead→opportunity→closed-won)Partner with Product Marketing to activate positioning and messaging in-marketEnsure demand generationoperatesas a core driver of revenue, not just lead volumeLead & Scale the Demand EngineLead and develop a team across demand gen, lifecycle, and customer marketingEstablish clear ownership, workflows, and accountability across each functionBuild a scalable demand engine that balances campaigns, always-on programs, and lifecycle motionsEnsure all functionsoperatein alignment to maximize pipeline and conversion performanceExecutionLead from the front, stepping into execution when needed to ensure performance, speed, and qualityDirectly own and execute Performance Marketing, working closely with the agency to plan, launch, andoptimizecampaignsGuide campaign development, targeting, channel strategy, and optimization effortsEnsure all programs are built to drive measurable pipeline, conversion, and revenue outcomesDemand & Channel OwnershipDemand Generation (Pipeline Creation)Own pipeline creation tied to strategic priorities and GTM teams across new logo and customer expansionPlan and execute integrated campaigns aligned to portfolio and revenue goalsEnsure coordinated execution across all channels and functionsContinuously test,optimize, and scale high-performing programsPerformance Marketing (Always-On Acquisition)Own always-on demand generation and paid media strategy and executionWork directly with the agency as an extension of your team to drive performanceOptimizeacquisition efficiency across paid channels, conversion paths, and targetingDrive consistent, scalable pipeline with strong ROI and CAC performanceLifecycle Marketing (eCommerce & Expansion Journeys)Own lifecycle strategy across eCommerce, onboarding, engagement, and expansion journeysDrive SaaS and digital product growth through conversion optimization and repeat purchase behaviorEnsure lifecycle programs increase customer lifetime value and expansio