Strategy & Analytics Lead (Automotive)

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.comStrategy & Analytics Lead Automotive | Data | Growth | Decision Intelligence Drive Smarter Decisions. Accelerate Growth. Lead with Data. At USA TODAY NETWORK / LocaliQ Automotive, we’re not short on data—we’re focused on what to do with it. Our Automotive division is building a best-in-class Strategy & Analytics function designed to help dealerships outperform the market. We connect digital behavior, consumer demand, and inventory realities to drive smarter marketing decisions and measurable business outcomes. We’re looking for a Strategy & Analytics Lead who operates like a business partner—not just an analyst. Someone who can take complex, multi-source data and turn it into clear, confident direction that clients actually act on.What You’ll Do Strategy & Analytics LeadershipAct as a trusted advisor to both internal teams and dealership partnersLead discovery conversations to uncover performance gaps and growth opportunitiesTranslate complex datasets into clear, executive-level insights and recommendationsFind the story in the data—not just report on itData Integration & Insight Development• Analyze and connect data across:◦ GA4 (digital behavior) ◦ CRM systems (sales pipeline & outcomes) ◦ Inventory & sales data ◦ Market demand and share trendsIdentify where marketing performance and actual sales are out of sync—and close the gapTurn fragmented data into a cohesive, actionable strategyGA4 & Technical ExecutionOwn and optimize GA4 implementations (events, conversions, attribution)Run reports, interpret trends, and extract meaningful insightsDiagnose and resolve tracking or attribution issuesEnsure accuracy and integrity across platformsClient & Sales PartnershipPartner closely with sales teams to shape strategy—not just support itParticipate in client conversations and influence decision-making with confidenceHelp position digital solutions based on real business needs and data-backed opportunitiesPerformance & Growth ImpactIdentify opportunities to improve marketing efficiency and business performanceSupport client retention and expansion through strategic insightDrive measurable impact—not just analysisWhat You BringBachelor’s degree or equivalent experience3+ years in analytics, strategy, consulting, or related rolesStrong experience working in data-rich, decision-driven environmentsAutomotive experience is a plus—but not requiredTechnical SkillsAdvanced experience with Google Analytics 4 (GA4)Strong proficiency in Excel/Google Sheets and PowerPointExperience working with CRM systems and attribution platformsFamiliarity with BI tools and third-party data sources (e.g., Polk, market data) is a plusWhat Sets You ApartYou’re a thinker, not just a processorYou’re naturally curious and ask sharp, strategic questionsYou simplify complexity into clear, actionable insightsYou’re comfortable challenging assumptions and influencing outcomesYou thrive in ambiguity and can connect dots across multiple data sourcesYou operate like a business partner, not “the analytics person in the corner”Highly organized with the ability to manage multiple prioritiesWhy Join Us?Be part of a rapidly evolving, data-driven growth organizationWork at the forefront of automotive marketing and analytics innovationHelp dealerships make smarter, more confident business decisionsJoin a small, experienced, highly collaborative team doing meaningful workInfluence real outcomes—not just dashboardsCompensation & Earnings$55,000 - $70,000 base salary + bonus potential (20%)Top performers exceed expectationsBenefitsComprehensive Heal