Senior User Acquisition (UA) Manager

About UsPixlr is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We’re looking for a hands-on UA Manager to scale our mobile app subscriber base and drive sustainable growth.The Job:Paid Mobile App Acquisition CampaignsManage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.Allocate and optimise large budgets to maximise ROAS and user quality.Creative & Funnel OptimisationBuild and test ad creatives, user funnels, and paywalls in partnership with product and design teams.Conduct A/B tests across ads, trials, onboarding, and pricing models.Attribution & MeasurementImplement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.Analyse trial-to-paid conversion, retention, and CAC payback metrics.Performance Monitoring & ReportingTrack KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.Present findings and recommendations to stakeholders.Partnerships & Growth InitiativesManage agency and platform relationships, leveraging beta programme access.Support App Store Optimisation (ASO) and organic acquisition strategies.RequirementsThe Person:4+ years’ experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused).Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads.Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs.Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback).Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts.Fast executor with strong ownership mentality and clear communication skills.BenefitsPlay a central role in scaling a global creative brand.Fully Remote with highly flexible hours.High-impact, high-ownership role, integrated within a lean, ambitious product team.Originally posted on Himalayas