Senior Client Account Strategist (Digital)

ABOUT US321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect, inspire, and engage. We thrive on collaboration, agility, and heart — and we’re powered by teammates who focus on what matters, bring proactive solutions to the table, and take full ownership of their work. We believe great work starts with great people, and we’re looking for one more to join the team.ABOUT THE ROLEAs a Senior Client Account Strategist (Digital) at 321, you will play a dual role as both a strategic leader and digital marketing expert. You will own high-level client relationships and performance outcomes while leveraging deep digital execution expertise across paid campaigns, CRM initiatives, and full-funnel customer strategies. You'll act as a key driver of business success for our clients—helping them achieve growth through sophisticated digital marketing strategies and modern execution.This role is at the intersection of senior client leadership, digital marketing mastery, and team mentorship. You'll bring deep experience in multi-channel digital strategy, campaign execution, CRM, customer journey planning, and be energized by the evolving role of AI and automation in marketing innovation.WHAT YOU'LL DOServe as the senior lead across several high-value digitally focused client accounts, acting as their trusted partner and business advisorDevelop and guide comprehensive digital marketing strategies that span paid media, CRM, content, and automation—with a focus on business growth and measurable resultsLead high-level planning meetings, campaign reviews, and growth strategy sessions with clients and internal teamsTranslate complex business objectives into actionable digital strategies and communicate them clearly across creative, media, and development teamsActively apply AI-driven tools and techniques to optimize campaign performance, improve personalization, and streamline workflowsAdvanced Digital Strategy & ExecutionLead digital campaign planning and audience targeting strategies across platforms including Meta, Google, LinkedIn, and YouTubeOwn the development and optimization of sophisticated customer journey strategies, from awareness to conversion to retentionDefine campaign KPIs, budget allocations, and messaging priorities based on client goals and advanced market insightsOversee planning and execution of digitally led and lead gen-driven full-funnel marketing strategies across online and occasionally offline platformsEnsure campaigns align with key performance metrics across the funnel—from awareness to conversion and retentionCreate and present strategic campaign briefs, recommendations, and comprehensive post-campaign performance analysisTeam Leadership & MentorshipMentor other Client Strategists and Digital Account Strategists, providing strategic insight, digital-first thinking, and ongoing guidancePartner with department leadership to improve internal digital tools, workflows, and collaboration between teamsLead by example in digital best practices and strategic thinkingAdvanced Funnel & CRM StrategyGuide development of sophisticated CRM campaigns including email journeys, automations, and advanced list segmentation via tools like High Level, HubSpot, or SalesforceAnalyze customer behavior and engagement data to provide strategic recommendations for optimization and retention strategiesIdentify and define high-impact opportunities to improve acquisition, conversion, and loyalty across digital touchpointsLead creative brief development and guide internal teams on translating advanced digital strategy into executionPerformance Analytics & OptimizationMonitor, analyze, and collaborate to optimize campaign and account performance through advanced data-driven decision makingTrack performance across all digital channels using platforms like Google Analytics, Meta Business Suite, and ad platformsBuild and present comprehensive monthly performance reports with clear KPIs, growth opportunities, and strategic optimization tacticsProvide actionable insights that drive continual improvement and strategic evolutionClient Success & Agency GrowthBuild lasting client relationships rooted in digital marketing results, transparency, and forward-thinking strategyLead onboarding for new accounts and projects to ensure strategic alignment and operational clarityCollaborate with business development to identify growth opportunities and scope new digital initiativesOwn revenue planning, budget tracking, and invoicing in coordination with account and project teamsWHAT YOU HAVE6+ years in digital marketing strategy, client strategy, account management, or marketing consulting—preferably in an agency environmentDemonstrated success managing high-value client relationships and leading complex digital marketing campaignsProven success in managing and optimizing paid media campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.) at scaleExperience supervising or mentoring a team; skilled a