PR Specialist

PR SpecialistHungry Operators With a Notebook Welcome to ApplySeeking.com | Full-Time, Exempt, Remote (US) | Reports to: Senior PR ManagerAbout the RoleSeeking.com is the world's largest premium dating platform, and we are in the middle of the most important chapter of our brand transformation. The PR Specialist is the second seat on our in-house PR and Communications team, reporting to the Senior PR Manager. You will not be coordinating from the sidelines. You will be pitching journalists, drafting press releases, running the day-to-day operations of our member casting book, and stepping in front of cameras and microphones yourself when needed.This is a role with real surface area for someone in the middle of their PR career. You will work shoulder-to-shoulder with our Senior PR Manager on every dimension of the function: tier-one pitching, executive visibility, agency coordination with our outside partners in the UK and US, trend-hijacking, awards, and member casting. You will own specific beats and pitching streams of your own, and you will learn from someone who is doing the same work at a higher altitude.This is the right role for an ambitious specialist who wants to be promoted to Senior PR Manager in two to three years, and who knows that the way to get there is by doing the work, not waiting for permission.Who Should ApplyWe care more about wiring than resume. We are especially open to candidates from these backgrounds:Mid-level agency operators (Account Executive to Senior Account Executive) at consumer, lifestyle, or entertainment shopsReporters or junior editors looking to bring their newsroom instincts to the PR sideIn-house PR specialists at consumer brands ready for a more entrepreneurial environmentCommunications generalists from high-growth startups where PR was scrappy and the candidate had to figure it outIf you are early-to-mid career, hungry, and want to do the work of a Senior PR Manager while still earning the title, this role is for you.Core ResponsibilitiesWriting, Pitching & Media RelationsDraft press releases, media alerts, pitch emails, op-eds, Q&As, fact sheets, executive bios, and briefing books for review by the Senior PR ManagerPitch journalists, editors, podcast bookers, producers, bloggers, and influencers directly on the beats you ownBuild and grow personal media relationships across dating, lifestyle, business, consumer tech, and culture beatsRespond to inbound media requests with speed and route information across the companyIdentify and act on PR opportunities through Qwoted, HARO, and similar platforms dailyHelp trend-hijack: bring at least two news-cycle insertion opportunities to the Senior PR Manager every week with a draft pitch attachedEdit and proofread your own work and your peers' work to AP-style standard before it goes to the Senior PR ManagerMember Casting & Storyteller BookRun the day-to-day operations of the member casting book under the Senior PR Manager's directionRecruit members into the book continuously, with diversity across age, profession, geography, relationship status, and story typeVet members for media-readiness, brief them on outlet, journalist, angle, and message tracks before every press interactionMatch the right member to the right journalist request and coordinate availability inside hoursManage all NDAs, consent forms, and post-interview follow-ups for member intervieweesKeep the casting book tagged, searchable, and currentSpokesperson DutiesBe available to participate in interviews and serve as a named or unnamed spokesperson for Seeking.com when neededSubstitute for the Senior PR Manager or Co-CEOs when they are unavailable, or when the story is better served by a member-of-the-PR-team perspectiveMaintain personal media-readiness: keep talking points current, complete media training as the company offers it, and be comfortable on camera and in audioCoordinate with the Senior PR Manager and legal on any spokesperson appearance with reputational sensitivityAgency Coordination (UK and US Outside Partners)Be the day-to-day operational liaison with our outside agency partners in the UK and US under the Senior PR Manager's directionRun agency status calls, track deliverables, and follow up on open itemsQuality-control agency-drafted materials before they reach the Senior PR ManagerShare approved messaging, campaign updates, and brand guidelines with agency partners and keep them currentSurface agency performance issues to the Senior PR Manager early and with specificsCo-CEO & Executive Visibility SupportHelp build the pipeline of podcast, interview, and speaking opportunities for our Co-CEOsDraft briefing materials, narrative arcs, and message tracks for executive appearancesResearch awards relevant to the brand and prepare submissions for the Senior PR Manager's reviewCoordinate stage and panel opportunities at relevant conferencesTrend-Mining & Cultural ListeningMonitor news, newsletters, X, and competitor PR daily across dating, relati