Virtual Assistant / GoHighLevel Operations Coordinator

**Job Summary** We are seeking a dynamic and detail\-oriented Virtual Assistant / GoHighLevel Operations Coordinator to join our innovative marketing team. In this role, you will be instrumental in managing and optimizing our marketing automation systems, supporting multichannel marketing campaigns, and ensuring seamless execution of digital marketing strategies. Your technical proficiency and analytical mindset will drive lead generation efforts, enhance customer engagement, and improve overall marketing performance. This paid position offers an exciting opportunity to work in a fast\-paced environment where your skills directly impact business growth and success. **Responsibilities** * Manage and optimize GoHighLevel workflows, pipelines, and automation sequences to enhance lead nurturing and client onboarding processes. * Implement and maintain marketing automation tools across platforms such as Marketo, Pardot, Eloqua, Salesforce Marketing Cloud, and HubSpot to streamline campaigns. * Develop and execute multichannel marketing campaigns including email marketing, social media outreach, and web\-based initiatives to generate leads and increase brand visibility. * Analyze digital marketing performance using data analytics tools like Google Analytics, SQL queries, and web analytics reporting to identify trends and opportunities for improvement. * Coordinate cross\-functional collaboration with sales, content creation, and design teams to ensure cohesive campaign execution aligned with product market segmentation strategies. * Monitor digital marketing metrics, attribution modeling, and campaign ROI to optimize demand generation efforts continually. * Manage email campaign management tasks such as list segmentation, email automation setup, A/B testing, and performance tracking to maximize engagement rates. **Requirements** * Proven experience with CRM systems such as Salesforce, HubSpot, or Pardot; proficiency in implementing marketing automation tools is essential. * Strong technical skills including knowledge of JavaScript, HTML/CSS for customizing landing pages or email templates. * Expertise in digital marketing platforms including Marketo, Eloqua, Salesforce Marketing Cloud, or similar tools. * Solid understanding of multichannel marketing strategies with an emphasis on lead generation and demand creation. * Data analysis skills utilizing Google Analytics, SQL queries, or other data analytics tools to interpret campaign results effectively. * Experience managing email marketing software for campaign setup, segmentation, automation workflows, and performance reporting. * Excellent organizational skills with the ability to handle multiple projects simultaneously while maintaining attention to detail. * Strong communication skills for collaborating across teams and translating technical insights into actionable strategies. Join us as a Virtual Assistant / GoHighLevel Operations Coordinator if you’re passionate about leveraging technology