Director, Content Strategy & Activation

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.Job SummaryPatientPoint is seeking a strategic and hands-on Director, Content Strategy & Activation to build and lead our newly established Content Marketing Center of Excellence.This role sits at the intersection of enterprise storytelling, campaign activation, AI-enabled content scalingand measurable business impact. You will architect and operationalize a comprehensive content strategy that supports multiple business units, aligns to enterprise priorities and drives engagement, affinity, demand and retention across our audiences.You will manage and mentor a team of content marketers while personally contributing to high-impact content developmentand campaign integration. This leader must be both a visionary strategist and an execution-oriented operator — someone who can define the roadmap and ensure content delivers measurable business results.What You’ll DoEnterprise Content Strategy & Narrative LeadershipDevelop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand, growth priorities and revenue goalsBuild and evolve core narrative frameworks that articulate PatientPoint’s value across providers, life sciences partners, customers and enterprise stakeholdersEnsure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business unitsIdentify opportunities to leverage synergies across segments while maintaining audience relevanceContinuously monitor shifts in the healthcare, digital health, media and marketing landscape to ensure our content remains credible, differentiated and forward-lookingCampaign Strategy & Content ActivationPartner closely with segment marketing directors to translate campaign strategies into cohesive, multi-channel content plansEnsure campaigns are grounded in strong storytelling and connected to broader enterprise narrativesOwn campaign content strategy and execution — from concept through deploymentOwned Media & Content Ecosystem ManagementOwn and evolve PatientPoint’s owned media ecosystem, including website, blog, newsletters and other avenues in which you see opportunity Architect an editorial roadmap aligned to strategic priorities and campaign focus areasImplement a scalable “content atomization” model that repurposes cornerstone assets (research, webinars, case studies) into high-impact derivative contentEmbed SEO and emerging AI visibility best practices into the content lifecycle to ensure discoverability and authorityThought Leadership & Market-Relevant ContentProactively monitor healthcare, digital health, media, policy and marketing industry trends to identify timely opportunities for PatientPoint to contribute a differentiated perspectiveRapidly translate breaking news, emerging research, regulatory shifts and cultural moments into relevant, high-quality content that positions PatientPoint at the center of industry conversationsDevelop clear POV-driven content that articulates PatientPoint’s unique stance on topics impacting providers, patients and life sciences partnersPartner cross-functionally to surface frontline insights, customer perspectives and proprietary data that strengthen our authority and credibilityEnsure thought leadership content is timely, distinctive and aligned to enterprise priorities while reinforcing our long-term narrativeLeverage multiple channels — including blog, social, email, PR collaboration and sales enablement — to amplify our voice in key industry discussionsMeasurement, Analytics & OptimizationEstablish and lead a robust content analytics and reporting frameworkDefine KPIs tied to engagement, campaign performance, customer engagement and sales enablement effectivenessTranslate performance data into actionable insights to refine messaging, formats and distribution strategiesContinuously optimize based on business priorities and measurable impactTeam Leadership & Cross-Functional CollaborationManage and mentor a team of content marketing managers, setting clear expectations and elevating quality standardsFoster a culture of craft, accountability and innovation within the content functionPartner cross-functionally with Product, Brand, Demand, Customer Marketing, Sales, Content, Data & Insights, Corp Comms and Customer Success to ensure alignment and consistencyServe as the connective tissue between strategy and execution — ensuring ideas translate into high-quality, business-driving assetsWhat We Need10+ years of progressive experience in content strategy, campaign marketing, or editorial leadership within B2B healthcare, digital health, media or technology environmentsDemonstrated experience building and s