Marketing Specialist

This is a remote position.We're looking for a sharp, self-drivenMarketing Specialistwho thrives across the full marketing spectrum - from SEO strategy and email automation to AI-powered workflows and performance analytics. This isn't a siloed role. You'll work across channels and functions, owning execution while contributing to a broader strategy.You'll report directly to the Head of Marketing & Design and play a central role in scaling our marketing engine - bringing both creative thinking and data-driven discipline to everything you do.If you're someone who moves fast, stays current with the evolving marketing landscape (including AI), and takes pride in measurable results, we'd love to connect.This position supportsmultiple brands operating under one parent company, giving you exposure to diverse markets, audiences, and campaigns - all within a unified team and vision.Key ResponsibilitiesBuild, deploy, and manage AI agents to automate and scale marketing workflows - from lead nurturing and content pipelines to campaign execution and reportingPlan, execute, and optimize marketing campaigns across organic, paid, and owned channelsWrite and edit compelling marketing content across formats - including blog posts, email copy, landing pages, social media, and ad creativeLead SEO, AEO and GEO efforts to improve search visibility and discoverability across traditional and AI-driven platformsManage email marketing programs - including list segmentation, automation workflows, A/B testing, and performance reportingBuild and manage AI-driven marketing workflows and automation pipelines using tools like GoHighLevel, HubSpot, or equivalent platformsDevelop and refine prompts for AI-assisted copywriting, content generation, and campaign ideationOversee performance marketing initiatives - including paid ads, landing page funnels, and conversion trackingDefine and track KPIs; build and maintain marketing performance dashboardsCollaborate cross-functionally with design, sales, and product teams to align messaging and executionMonitor, analyze, and report on campaign performance - turning data into actionable insights Requirements3-5+ years of hands-on experience in a broad marketing roleProven expertise inSEO, AEO, and GEOstrategies and implementationStrong experience withemail marketing platforms and automation(sequences, triggers, segmentation)Proficiency with marketing and project management tools such asGoHighLevel, HubSpot, ClickUp, Asana, or similarDemonstrated experiencebuilding AI agent workflowsand integrating AI into marketing operationsStrongprompt engineering skillswith practical experience using AI tools for copywriting and contentWorking knowledge ofperformance marketing- paid social, PPC, funnel optimization, and analyticsAbility to independently define KPIs and buildperformance dashboards(e.g., Google Looker Studio, HubSpot, or similar)Excellent written and verbal communication skills inEnglishStrong organizational skills and the ability to manage multiple priorities in a remote environment BenefitsA dynamic and collaborative work environment.Opportunities for professional growth and skill development.Competitive salary and benefits package.The chance to play a key role in revolutionizing the healthcare technology industry. Originally posted on Himalayas