Director of Digital Marketing

ABOUT 321 THE AGENCY321 is a full-funnel creative agency built for brands that operate in complex, regulated industries — healthcare, insurance, legal services, home services, entertainment, and travel and tourism. We're a remote, AI-first team that combines strategic creative with CRM infrastructure, performance marketing, and paid media to drive real, measurable business outcomes for our clients.We don't separate strategy from execution. Our digital marketing practice is built on the belief that paid media and CRM aren't parallel tracks — they're two sides of the same funnel. The Director of Digital Marketing is the leader who makes that integration happen across every client we serve.ABOUT THE ROLEAs Director of Digital Marketing at 321, you will lead the agency's paid media and CRM/MarTech practices as a unified digital performance department. This is a senior leadership role with real strategic authority — you'll own the department's operating model, develop the team's capabilities across both disciplines, and serve as the senior digital voice in client strategy, new business, and agency planning conversations.The right person for this role thinks in funnels, not channels. You understand that a paid search click is only as valuable as the automation sequence that follows it, that CRM segmentation should inform audience targeting, and that attribution only makes sense when you can see the full journey from impression to closed deal. You're as comfortable reviewing a High Level workflow build as you are auditing a Google Ads account structure — and you lead a team that covers both.You'll also work in close coordination with 321 AIM, the agency's proprietary performance marketing platform, on overlapping clients, ensuring paid media strategy and lead generation infrastructure are tightly aligned rather than operating in silos.WHAT YOU'LL DODepartment Leadership & Team DevelopmentLead, manage, and grow the Digital Marketing department, which spans paid media specialists and CRM/MarTech strategists as a unified practiceSet the department's operating model: campaign workflows, QA standards, platform governance, reporting cadences, and cross-discipline collaboration frameworks between paid and CRM functionsConduct regular 1:1s and performance reviews; provide strategic coaching and actively develop team capabilities across both paid media and marketing automation disciplinesDefine role scopes, skill development paths, and staffing recommendations as the department grows to warrant additional headcountPartner with the Director of Client Strategy to align digital performance plans with overall client strategy and business objectivesServe as the escalation point for media performance issues, CRM technical challenges, and cross-channel strategy questions across the client portfolioPaid Media Strategy & ExecutionOwn the agency's paid media strategy framework across all digital channels: Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Meta Ads, LinkedIn, TikTok, and programmatic platformsLead media planning, budget allocation, audience strategy, and campaign architecture for new and existing client accounts across 321's primary verticals — healthcare, insurance, legal services, home services, and entertainmentOversee campaign setup, launch, and optimization standards — including bidding strategies, audience segmentation, creative testing frameworks, and attribution modelingDevelop and enforce first-party data strategies, including CRM-to-platform audience integration, customer match lists, and retargeting architectureApply working knowledge of regulated industry advertising requirements — including healthcare, insurance, and legal — to ensure campaigns meet compliance standards while still performingStay current on platform updates, privacy regulation impacts (iOS, cookie deprecation, consent mode), and measurement alternatives — and translate those into updated agency practicesCRM, Funnel & Marketing AutomationLead the agency's CRM and marketing automation practice, overseeing strategy and execution for client programs built primarily on High Level, with additional experience in HubSpot and Salesforce Marketing CloudDevelop full-funnel automation strategies including lead capture and qualification workflows, nurture sequences, re-engagement programs, pipeline stage triggers, and retention campaignsEnsure CRM architecture decisions support paid media goals — including lead source tracking, cost-per-lead reporting by channel, and audience syndication back to ad platformsOversee funnel builds from intake form through appointment booking, sales handoff, and post-conversion retention — with particular depth in home services, legal, and healthcare client programsSet quality standards for CRM deliverables: segmentation logic, workflow documentation, tagging conventions, and data hygiene practicesStay current on evolving MarTech capabilities — including AI-powered personalization, conversational market