Director of Sales - Higher Ed / Nursing Education (West)

Director of Sales – Nursing EducationUWorld is seeking a high-impact Director of Sales to lead and grow our Nursing Education sales organization across the Western United States. This is a full-time sales leadership and coaching position responsible for managing, developing, and motivating a team of Nursing Account Executives while driving consistent revenue growth across the region.The Director will serve as a strategic leader for the Western region, partnering closely with Sales Leadership, Marketing, Product, and other cross-functional teams to expand UWorld's presence within nursing programs and institutions.We are looking for a dedicated sales leader who thrives on developing people, driving accountability, building strong sales processes, and creating a high-performance culture.The ideal candidate has a proven track record of leading B2B sales teams, preferably within nursing education, healthcare education, EdTech, educational publishing, or a related industry, and understands how to sell solutions that improve student outcomes and help nursing programs prepare students for high-stakes licensure examinations.What You'll OwnRegional Revenue Growth Lead the sales strategy and revenue performance for UWorld's Nursing Education business across the Western United States. Develop and execute regional sales strategies designed to achieve and exceed revenue targets. Drive new institutional business across nursing schools, colleges, universities, and other healthcare education organizations. Develop strategies to expand UWorld's footprint within existing nursing programs and institutional partners. Identify market opportunities, emerging trends, and areas for growth throughout the Western region. Establish a predictable, scalable pipeline aligned with nursing program purchasing cycles and academic calendars. Partner with senior sales leadership to develop regional goals, forecasts, and growth plans. Sales Team Leadership & Development Lead, coach, mentor, and develop a team of Nursing Account Executives across the Western United States. Establish clear expectations around revenue performance, pipeline generation, activity, customer engagement, and professional development. Conduct regular 1:1s, pipeline reviews, forecast meetings, and performance discussions. Provide ongoing coaching focused on discovery, consultative selling, objection handling, negotiation, closing, and account expansion. Listen to and evaluate sales calls using tools such as Gong to provide actionable coaching and development. Create individualized development plans to strengthen each representative's skills and performance. Identify high performers and develop them for increased responsibility and career growth. Address performance issues quickly and effectively while maintaining a supportive, accountable environment. Foster a collaborative, competitive, and results-oriented sales culture. Partner with Recruiting and Sales Leadership to attract, interview, onboard, and retain high-performing sales talent. Nursing Education Market Development Develop a deep understanding of the nursing education market, including nursing schools, faculty, program directors, deans, and other institutional decision-makers. Help the sales team understand the unique challenges facing nursing programs, including NCLEX preparation, student outcomes, retention, licensure success, and program performance. Develop territory strategies to maximize market coverage and sales opportunities across the Western United States. Identify opportunities to expand UWorld's relationships across nursing programs, departments, and institutions. Provide leadership with actionable feedback regarding customer needs, competitive activity, market trends, and product opportunities. Serve as a knowledgeable resource to the sales team on nursing education trends and institutional buying behavior. Sales Process & Operational Excellence Establish and maintain a disciplined sales process across the Western sales organization. Own regional pipeline health, sales forecasting, and revenue predictability. Review pipeline regularly with Account Executives and provide coaching to improve opportunity progression and conversion. Leverage Salesforce and Gong to monitor performance, evaluate pipeline quality, and identify coaching opportunities. Ensure accurate CRM utilization, opportunity management, and forecasting. Analyze sales performance metrics to identify trends, challenges, and opportunities for improvement. Establish and monitor KPIs that drive sales productivity and revenue growth. Hold the team accountable for meeting and exceeding established sales goals. Continuously evaluate and improve sales processes, tools, and methodologies. Cross-Functional Leadership Partner closely with Marketing to develop regional demand-generation strategies and campaigns. Collaborate with Product and Product Marketing to provide market intelligence and customer feedback. Partner with Customer Success to suppo