Paid Ads Expert – Contract

Paid Ads Expert (App Install Focus) – Contract (Remote) Fully Remote | Flexible Hours | Project-Based Engagement About This Opportunity We're looking for a contract Paid Ads Expert to help us scale user acquisition for ScrollToll — a fitness app that blocks addictive apps like Instagram and TikTok until users complete physical exercises like push-ups or squats. The app just launched on Android. iOS is launching imminently. We need someone who understands paid acquisition at the campaign level — not just boosting posts or managing budgets on autopilot. This is a hands-on contract role. You'll run experiments, read the data, and help us figure out what actually drives installs and conversions for this product. What You'll DoSet up and manage App Promotion campaigns across Meta Ads and other relevant platformsTrack installs, attribution, and conversion events — and flag when data looks offRun structured audience and creative tests to identify what worksScale winning campaigns and cut what isn't performingMonitor the metrics that actually matter for app growth — installs, CPI, ROAS, retention signalsMake informed decisions on when to kill a campaign versus let it runWhat We're Looking ForProven experience running app install campaigns — mobile apps preferred, but strong e-commerce or lead gen experience is consideredDeep familiarity with Meta Ads, including App Promotion campaign setup and optimizationUnderstanding of the difference between optimizing for clicks, installs, and purchases — and when each mattersComfortable with attribution tracking and diagnosing data discrepanciesAbility to stretch a limited budget into measurable results through structured testingNice-to-Have SkillsExperience with TikTok Ads or Google App CampaignsFamiliarity with mobile attribution tools like AppsFlyer or AdjustExperience scaling an app from zero or near-zero install volumeUnderstanding of creative performance patterns for fitness, productivity, or utility appsProfessional MaturityResults-oriented — you measure success in installs and conversions, not activity and reportsComfortable working with a lean budget and making every rupee countAble to communicate clearly what you're testing, why, and what you're seeingProactive in flagging issues and proposing next steps without waiting to be askedWork Environment Remote First — Work from wherever you're most productive. Flexible Hours — Availability between 6pm and 12am PKT is required for team overlap and collaboration. Direct Collaboration — You'll work closely with the product and growth team, with short feedback loops and quick decision-making. Why Work With UsA real product with a live user base and clear growth potential — not a demo or side projectLean team, fast decisions, and no bureaucracyOwnership over your work — you run the experiments and see the results directlyStrong contract performance leads to extended engagement as the product scalesOriginally posted on Himalayas