Sr Manager, CRM

Frontdoor is reimagining how homeowners maintain and repair their most valuable asset – their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre\-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting edge, one\-stop app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre\-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and Frontdoor, please visit frontdoorhome.com . **Responsibilities** **Summary: (Virtual/Remote Role)** Lead a team responsible for CRM campaign production and execution across email, SMS, push notifications, direct mail, and other customer communication channels. Oversee campaign build, QA, deployment, and operational excellence while ensuring timely and accurate delivery of customer\-facing communications. Partner closely with audience, data, creative, analytics, and business stakeholders to translate marketing strategies into scalable campaign executions. This role is responsible for team leadership, process optimization, channel governance, and driving a culture of quality, accountability, and continuous improvement. While primarily focused on campaign production and execution, the role must remain adaptable and capable of supporting audience strategy, data analysis, testing, reporting, and broader CRM initiatives as business needs evolve. **Responsibilities:** * Lead, coach, and develop a team responsible for campaign production and marketing operations activities. * Establish team priorities, workload management, and resource planning to ensure successful delivery of business objectives. * Foster a culture of accountability, continuous improvement, collaboration, and operational excellence. * Oversee end\-to\-end campaign production across email, SMS, push notifications, direct mail, and emerging channels. * Ensure campaigns are executed accurately, on time, and in accordance with defined business requirements and compliance standards. * Manage campaign build processes including template creation, dynamic content configuration, personalization, testing, QA, deployment, and post\-launch validation. * Lead template strategy and governance to ensure scalability, consistency, and efficiency across channels. * Partner closely with Audience \& Data teams to ensure accurate audience targeting, segmentation, and campaign execution. * Collaborate with creative, analy