Email Marketing Specialist

**Overview** We are seeking a dynamic and results\-driven Email Marketing Specialist to elevate our digital marketing efforts and engage our audience through compelling email campaigns. In this role, you will craft targeted email strategies, manage automation workflows, and analyze campaign performance to optimize engagement and conversion rates. Your expertise in email content marketing, marketing automation tools, and data\-driven decision making will be essential in delivering personalized experiences that resonate with diverse customer segments. Join us to harness the power of email marketing and drive impactful results across our digital channels! **Duties** * Develop and implement comprehensive email marketing strategies aligned with overall marketing goals, focusing on customer segmentation and personalized messaging. * Manage end\-to\-end email campaign management, including planning, execution, testing (A/B testing), and performance analysis using email marketing software such as Mailchimp, Salesforce Marketing Cloud, Pardot, HubSpot, or similar platforms. * Create engaging email content by leveraging copywriting skills and designing visually appealing templates using Adobe Photoshop or HTML/CSS to enhance user experience. * Utilize web analytics reporting tools like Google Analytics and Web analytics reporting to monitor digital marketing performance metrics and optimize campaigns accordingly. * Implement and oversee marketing automation workflows to nurture leads, improve customer engagement, and streamline communication processes using tools like Salesforce Marketing Cloud or Pardot. * Conduct research on marketing controlled experiments to identify effective strategies for increasing open rates, click\-through rates, and conversions through rigorous testing (e.g., A/B testing). * Perform data analysis on email marketing campaigns to inform data\-driven decisions that improve segmentation accuracy, campaign effectiveness, and overall ROI. **Qualifications** * Proven experience in email marketing strategy development and execution within a digital marketing environment. * Strong proficiency with email marketing software such as Mailchimp, Salesforce Marketing Cloud, Pardot, HubSpot, or similar platforms. * Skilled in customer segmentation techniques using tools like Lead Segmentation and SQL for data analysis. * Knowledge of HTML and CSS for customizing email templates and troubleshooting technical issues. * Experience with web analytics tools such as Google Analytics for tracking campaign performance metrics. * Familiarity with marketing automation tools to create efficient workflows that support lead nurturing and customer engagement initiatives. * Excellent copywriting skills combined with the ability to design visually compelling emails using Adobe Photoshop or related design tools. * Ability to analyze campaign data through web analytics reporting and marketing analytics platforms to inform strategic decisions. * Strong proje