Senior Creative Strategist - YouTube & Video

Salary Range: $99,000 \- $110,000 per year. The above base pay range may vary depending on location, job\-related knowledge, skills and experience. The range listed is just one component of Wayfair’s total compensation package for employees. Depending on the position offered, equity, bonuses, commissions and other forms of compensation may be provided as part of the compensation package, in addition to a comprehensive suite of medical, financial and additional benefits. **This position is ideally a hybrid role working out of our Boston HQ, priority will be given to candidates who are local to the Boston area or willing to relocate. While exceptional remote candidates will be considered (with travel expected for quarterly in\-person meetings and conferences), all candidates must be available for regular, as\-needed travel for on\-set content capture at production shoots.** **At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1\-OPT, STEM OPT EAD, H\-1B, H\-1B1, E\-3, O\-1, J\-1, or TN.** **Senior Creative Strategist \- YouTube \& Video** Wayfair’s Performance Creative team is seeking a data\-driven **Senior Video Creative Strategist** to lead the development of innovative, insight\-led video ad creative across OTT, CTV, OLV, and Upper Funnel paid social channels. This is a key role at the intersection of video storytelling, pre\-production narrative design, and data, focused on architecting a best\-in\-class, on\-brand video engine. You will design the overarching creative vision for our massive YouTube ecosystem (spanning upper\-funnel storytelling to lower\-funnel action), while strategically scaling our broader CTV and upper\-funnel social video footprint across Meta, TikTok, and Pinterest. Reporting directly to the Head of Performance Creative, you will act as part of a fast\-paced, cross\-functional Creative Lab team. You will collaborate with marketers, Go\-To\-Market (GTM) campaign leads, external DCO video partners, graphic designers, and motion editors to translate high\-level business priorities into compelling, scalable video systems. You will own end\-to\-end video campaign ideation—from narrative\-led scriptwriting and storyboarding to on\-set content capture, modular testing frameworks, and post\-campaign optimization. You will ensure every video asset we launch upholds brand integrity, follows channel\-specific best practices, and is systematically built to convert. This role is ideal for a video strategist with 5\+ years of experience in performance\-driven environments who thrives on balancing brand narrative with rigorous experimentation, moving video from a reactive post\-production lift into a proactive pre\-production strategy. **What You'll Do*** **Own the YouTube \& Video Creative Blueprint:** Serve as the strategic architect for our YouTube ecosystem (encompassing Brand, ABCDE framework, Shorts, and In\-Stream layouts) alongside CTV and upper\-funnel paid social