Director, Product Marketing, Acquia Source

About AcquiaAcquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it! Career Exploration at AcquiaOur recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at AcquiaYou will discover the opportunity to grow your career here and learn from a global team that empowers you to exceed boundaries and achieve the extraordinary.The RoleAcquia is hiring a Director of Product Marketing to own the go-to-market strategy and commercial success of Acquia Source, our digital command center for digital experiences. Acquia Source is the most important bet on our roadmap, and we need a leader to drive the GTM for our solution end to end.This is not a role for someone who wants a tidy brief and a long ramp. The product is evolving fast, the market is moving faster, and the buyer (marketing, IT, security, and the C-suite all at once) is recalibrating what they expect from a DXP in an AI-first world. We need a leader who can walk into ambiguity, find the through-line, and get the company moving in the same direction within weeks, not quarters.You will own the narrative, the launch motion, the sales enablement, and the commercial outcomes for Acquia Source end to end. You will not wait to be told what to do. You will see the gap, jump in, own it, and bring the rest of the org with you.What You'll OwnGTM Strategy for Acquia Source. Own the end-to-end GTM for our solution, including the command center, Acquia AI, and Source CMS. Define the ICP, the buyer journey, and the routing logic across every conversation a seller will be in (AI invisibility, CMS displacement, Drupal ecosystem, security-led, agency-driven, expansion). Make it crystal clear which conversation a seller is in and what to do next.Narrative and Positioning. Sharpen, defend, and evolve the Acquia Source positioning ("Build faster. Manage less. Trust every experience."). Make sure the three value pillars (Speed, Scale, Confidence) land with every audience, in every asset, in every channel. Translate a complex platform story into something a CMO, a CISO, and a CFO each understand inside of 30 seconds.Launch and Release Leadership. Drive the launch motion for Acquia Source as it rolls out to Source CMS, Cloud Platform, and DAM customers through 2026, and the ongoing release cadence for Acquia AI. Build a repeatable launch playbook the rest of PMM can run against.Sales and Partner Enablement. Equip global sales, SEs, CSMs, and partners to win. Own the pitch deck, the discovery framework, the scope diagnosis questions, the talk tracks, and the training that goes with them. Measure whether the field can actually run the motion and fix it where they can't.Outcomes and Measurement (the bar of the role). This is how the work is judged. Define what success looks like in numbers (pipeline sourced, pipeline influenced, win rate by motion, time to close, attach rate of Acquia AI, sales enablement adoption, asset performance) and instrument it from day one. Publish a weekly update to leadership and the cross-functional team on where the numbers are, what moved them, and what changes you are making this week as a result. Reporting is the easy part. The expectation is action: kill what is not working, double down on what is, and reset the plan when the data tells you to.Cross-Functional Leadership. Pull product, sales, demand gen, content, brand, CS, and partner teams onto the same page and the same timeline. You will not have direct authority over most of these teams. You will earn the right to move them through clarity, credibility, and momentum.PMM Peer Collaboration. Collaboration with the other PMM leads is critical. The Acquia portfolio story only works if Source connects cleanly to what your peers own. You will work shoulder-to-shoulder with them on shared narrative, joint launches, overlapping personas, and customer expansion motions. You make your peers' work better, and you expect the same in return.Win/Loss and Competitive (consume and go deeper). A member of the PMM team will deliver win/loss reports and competitive updates on a regular cadence. You will consume them, but you will not stop there. You are expected to dive deeper on th