Growth Marketer, SEO and Lifecycle

**Growth Marketer, SEO and Lifecycle** -------------------------------------- **Location:** Dallas, Austin, or Remote (US) with Central/Eastern overlap **Compensation:** 70,000\-85,000 base, plus equity **Department:** Growth **Reports to:** Director of Growth ### **About Rare Candy** We’re a leading marketplace dedicated to trading card games—Pokémon, MTG, Lorcana, and more—used by millions of collectors to buy, sell, and showcase their collections. Our operations team powers the logistics that ensure trading cards and collectibles move quickly and safely between sellers and collectors. We grew almost 30x last year, and we aren't slowing down. ### **The Role** We're hiring a Growth Marketer to take our programmatic SEO program to the next level and help refine our lifecycle marketing. Search already works for us. Our blog drives over a million search impressions a week and converts well. But a blog only scales as fast as people can write. We have data on every card, set, product, and price, and we want pages for all of it. Your job is to build the system that gets there. You'll find the page types collectors are searching for, build them with automation and AI, and keep quality high across thousands of pages. You'll also work alongside our lifecycle team on email, push, and experiments that get new collectors active and keep them coming back. Over time, you'll grow into owning either activation or retention. ### **What Success Looks Like** **First 30 days:** You know what's working in our blog and why: which topics, formats, and intent drive impressions and signups. You've mapped where programmatic pages can extend that, and which page types to build first. You've learned our lifecycle setup and shipped your first campaigns with the team. **By day 90:** * Your programmatic roadmap is approved and in motion. * The first programmatic page types are live, starting with current Pokémon sets. * A repeatable build and quality\-control workflow is running. * Reporting connects search impressions to signups and revenue across both the blog and programmatic pages. * You're running lifecycle campaigns alongside the team, and you've launched at least one measurable activation or retention experiment. **By the end of year one:** * Programmatic pages cover Pokémon and at least one more game. * Programmatic pages are a meaningful share of our organic signups, alongside the blog. * You're ready to own activation or retention. ### **What You'll Do** * Own the programmatic SEO roadmap and build operation. * Use what's working in our blog to find page types, keyword clusters, and internal\-linking opportunities worth scaling. * Prioritize current Pokémon sets first, then MTG, Lorcana, and Riftbound as capacity allows. * Build programmatic pages using our card and product data, automation tools, and AI. * Work with engineering on structured data, indexing, and technical SEO when it needs their hands. * Build Instapack pages ahead of lau