Media Buyer & Creative Strategist (Hybrid — Chula Vista / San Diego, CA)

**Location:** Hybrid — primarily remote with 1 in\-person meetings per month at our Chula Vista / San Diego office **Type:** Fulltime — \~40 hrs/week **Compensation:** Starting at **$37/hr** (60% creative / 40% media buying) **Schedule:** Flexible hours — results \> time logged About Workfuel Workfuel is a performance\-focused digital marketing agency that builds and scales paid advertising for HVAC, plumbing, and other local home\-service companies across North America. We combine data\-driven media buying with scroll\-stopping creative to generate real calls, real leads, and measurable growth for our clients. The Role — What You’ll Do * Launch, manage and optimize Meta (Facebook/IG) and Google ad campaigns for HVAC/plumbing clients * Lead creative strategy: propose hooks, angles, offers and testing plans that grab homeowners’ attention * Work directly with our creative team (video editors, designers, copywriters) to produce and iterate ad creative * Monitor performance (CPL, conversion rate, ROAS), run tests, and make data\-backed optimizations * Source/request new creatives and revise assets (copy, thumbnails, short edits) when performance dips * Own creative testing frameworks and recommend next tests based on results What We’re Looking For * Proven experience running and optimizing Meta and Google campaigns * Strong creative strategy instincts — you know what makes an ad “work” and why * Experience with home\-services (HVAC, plumbing, roofing) or local lead\-gen is a big plus * Comfortable juggling multiple client accounts and working remotely * Clear communicator, able to give actionable feedback to creatives and stakeholders * Fluent in English Nice to Have * Local lead generation experience * Ability to edit/adjust creative assets yourself (bonus) * Experience running both awareness and direct\-response funnels for local businesses Before You Apply (Do Your Homework) We don’t want resumés alone. Checkout our website doworkfuel.com and come prepared to tell us **one actionable thing** you’d change or test for our agency or a client. **How to Apply** Email us: * 2–3 examples of campaigns you’ve run (Meta/Google) * Any home services experience * Your short takeaway from gotairpro.com (the one change or test you’d run for our clients) * Your hourly rate (or if $37/hr is negotiable) Please include “Media Buyer \& Creative Strategist — San Diego” in the subject line. Job Types: Full\-time, Part\-time Pay: $78,000\.00 \- $83,000\.00 per year Benefits: * Flexible schedule * Work from home Work Location: Hybrid remote in Chula Vista, CA 91911