AI Marketing Automation Specialist

We are hiring a highly skilled, AI-native Marketing Automation Specialist (Virtual Assistant) to manage, integrate, and continuously optimize artificial intelligence tools across our entire marketing operation. This is an execution-heavy role built for someone who understands how AI systems work together across the full marketing funnel — and who takes personal ownership of ensuring those systems are adopted and running daily.This role covers nine core AI-powered domains: Content Generation, Campaign Management, Graphic Design, SEO/GEO, Social Media, Competitive Analysis, Messaging & Branding, Ad Management, and Digital Asset Management. You will not only execute within each domain — you will drive team-wide integration so that AI tools become the default, not the exception, in every workflow.Key Responsibilities:Content Generation AIExecute AI-powered content production across blogs, emails, landing pages, video scripts, social captions, and ad copy using tools such as Claude, ChatGPT, Jasper, or Copy.aiBuild, maintain, and iterate on prompt libraries and content templates that enforce brand voice and messaging standardsManage QA workflows to review, refine, and approve AI-generated content before publicationRepurpose long-form content into short-form assets across channels using AI workflowsDocument all content workflows and prompt systems as SOPs for team repeatabilityCampaign Management AISet up and manage AI-driven campaign orchestration across email, paid, and organic channelsUse predictive AI tools to identify optimal send times, audience segments, and campaign triggersMonitor campaign performance in real time and action AI-generated optimization recommendationsBuild and maintain campaign calendars using AI scheduling and workflow automation toolsEnsure all campaign tasks are executed against documented SOPs with clear performance benchmarksGraphic Design AIProduce on-brand visual assets using AI design platforms such as Midjourney, Adobe Firefly, Canva AI, or DALL-EDevelop and maintain brand-consistent prompt frameworks and style guides for AI-generated imagery, graphics, and video thumbnailsSupport short-form and long-form video production including AI-generated hooks, b-roll, and caption overlaysAssist with basic video editing and asset repurposing workflows using AI-assisted toolsDeliver creative assets on brief, on time, and within brand standards for all channel needsSEO / GEO AIExecute AI-powered keyword research, topic clustering, content gap analysis, and on-page optimization using tools such as Surfer SEO, Clearscope, or SEMrush AIGenerate content outlines, meta data, and SEO drafts; upload and format into CMS platformsLead Generative Engine Optimization (GEO) execution — structuring content so it surfaces in AI-generated answers on ChatGPT, Perplexity, and Google SGETrack and report both traditional SERP rankings and AI search visibility metrics weeklySupport basic technical SEO tasks including internal linking, schema markup, and page speed flaggingSocial Media Management AICreate, schedule, and publish AI-driven content across all platforms (LinkedIn, Instagram, X, Facebook, TikTok, YouTube Shorts) using tools such as Hootsuite AI, Sprout Social, or PublerUse AI sentiment analysis tools to monitor brand mentions, engagement trends, and reputational signals in real timeBuild automated content calendars that draw from AI content pools while maintaining platform-specific tone and formatMonitor engagement and deliver weekly performance reports with AI-synthesized insights and recommended actionsRepurpose PR wins, blog content, and campaign assets into social-ready formats using AICompetitive Analysis AIConfigure and run AI competitive intelligence tools (e.g., Crayon, Klue, or Kompyte) to monitor competitor campaigns, messaging, product updates, and pricing changesDeliver regular AI-synthesized competitive briefings to the marketing team and leadershipMaintain a live competitive intelligence dashboard updated continuously through AI monitoring feedsSurface messaging gaps, whitespace opportunities, and market positioning insights from competitive dataResearch relevant publications, journalists, and thought leadership targets to support PR outreachMessaging & Branding AIUse AI tools to develop, test, and refine brand messaging, value propositions, taglines, and positioning across channelsRun AI-assisted A/B and multivariate messaging tests across email, ads, and web; report winning variantsBuild and maintain an AI-accessible brand knowledge base — tone of voice, persona definitions, messaging guardrails — so all AI outputs stay on-brandGenerate media pitch drafts, press releases, and thought leadership content using AI with human reviewEnforce brand voice consistency across all AI-generated content through documented review checkpointsAd Management & Analysis AIGenerate AI-assisted ad copy, headline variations, and creative assets for search, social, display, and programmatic campaignsSupport