Social Media Manager TikTok and Founder

Who You Are You are a culturally plugged, TikTok-obsessed content creator and strategist who understands how to own TikTok content and TikTok Shop. You will drive Once Upon a Farm’s TikTok presence end-to-end—strategy, creation, publishing, and performance—while also developing and producing content for our co-founders. This role will have vendor resources, but must be able to execute content on their own as well. While this is a remote role, this candidate must be based out of Los Angeles, CA , NYC or San Francisco/Bay Area, CA. The Task At Hand This is a rare dual mandate: roughly half your time is building Once Upon a Farm’s TikTok into a high-converting Gen-Z and millennial destination, and the other half is working directly our founders to develop their own content. You will report to the Senior Manager of Social and collaborate closely with the broader Marketing and Creative teams. Responsibilities TikTok Strategy & Growth Own our TikTok channel as the driver of primarily Gen-Z audience growth, with a secondary focus on Millennial parents, health enthusiasts, and athletes, to help Once Upon a Farm find niche markets to expand reach, brand awareness, and TikTok Shop revenueDevelop and execute a platform-native content strategy built around Once Upon a Farm’s product lineup, brand mission, and cultural relevance to young parents and Gen-Z consumersBuild and manage Once Upon a Farm’s TikTok Shop presence along with the E-Commerce team, driving traffic, conversion, and repeat purchase through shoppable content, live formats, and product integrationsStay ahead of TikTok trends, sounds, formats, and creator culture to ensure our brand is consistently early, authentic, and on-platformPartner with the Senior Manager of Social Media on cross-platform content strategy, ensuring TikTok content complements and amplifies Once Upon a Farm’s Instagram and YouTube presenceWork proactively within your budget to find and develop agencies and influencers who can create additional TikTok Content for the brand. TikTok Content Creation & Production Personally concept, shoot, edit, and publish much of Once Upon a Farm’s TikTok content—you are the creator, not just the directorDevelop recurring formats and series that build audience loyalty and drive saves, shares, and followsCreate content spanning product storytelling, childhood nutrition education, brand values, and culturally relevant moments—all tailored for a TikTok-first audienceCapture real-time content at brand events, activations, and shoots with prepared concepts and shot lists, and direct on-site photographers and videographers to do the same with your art direction.Brief and collaborate with the Partnerships & Influencer team to activate creators who extend OFarm’s TikTok reach and authenticity.Own vendor selection, outreach, payment and execution for the TikTok platform including agencies, CGI creators and videographers. Founder Content Work directly with our founders to produce content, with a focus on TikTok and Instagram.Work with Once Upon a Farm Brand team to proactively identify relevant brand moments in a timely manner, allowing you time to capture, execute and edit the content with founders ahead of launch.Translate founders’ authentic personality, passions, and voice into platform-native content that resonates with their audiences, while reinforcing their roles as our founders.Concept, produce, and edit content for Once Upon a Farm specific founder appearances—including product launches, campaigns, and brand storytelling moments—that works in concert with their personal channel’s contentDevelop repeatable formats for founders that are engaging, sustainable, and distinctly theirsCoordinate shoot logistics, prep shot lists and talking points, and ensure content is captured efficiently during Jen’s available windows Performance & Optimization Track and report on TikTok KPIs including follower growth, engagement rate, video views, TikTok Shop GMV, and conversion metricsTranslate performance data into actionable content decisions—double down on what works, kill what doesn’tPartner with the E-commerce team to align TikTok content with promotional calendars and TikTok Shop campaignsPresent TikTok and Founder content performance to stakeholders in quarterly business reviews In This Role, You’ll Bring With You 4+ years of social media or content experience, with a significant portion focused on TikTok content creation and strategyDemonstrated ability to grow a TikTok account and drive measurable business outcomes—including TikTok Shop—through original contentDeep, native understanding of TikTok’s algorithm, trends, and creator ecosystem; you consume the platform daily and can spot an emerging format before it peaksProven experience creating content for or alongside a public figure, founder, or talent—comfortable navigating the balance between authentic personal voice and brand alignmentHands-on creator