B2B - Smart Fridge Marketing Lead

About CookUnity:Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.If that mission has you hungry in more ways than one, you’ve found the right job posting.About the Team:You will be joining the B2B Marketing team at CookUnity, a small and fast-moving group responsible for driving revenue across every channel — from paid acquisition and lifecycle marketing to on-site activations and brand presence at conferences and fridge locations. We work closely with Sales, Operations, Tech and Product to make sure that marketing isn't just generating leads but actively converting and retaining customers.This team values ownership, experimentation, and speed. We don't wait for perfect — we launch, measure, and iterate. Everyone on the team runs their own programs end to end, and we support each other to do our best work. In this role, you will have real ownership of the fridge marketing engine and the opportunity to build something that directly moves the revenue needle.The role:As Smart Fridge Marketing Lead, you own the marketing engine that drives revenue across CookUnity's growing Smart Fridge network. This is a B2C lifecycle marketing and growth role, equal parts data-driven and hands-on, focused on three pillars:Acquisition: Getting smart fridge users into the app and through their first purchase.Engagement: Driving repeat purchase, increasing transaction frequency, and building loyalty.Measurement: Instrumenting experiments, reporting on what works, and scaling winning strategies across all fridges.You will be directly responsible for growing average monthly transactions per fridge and increasing average revenue per fridge month over month.Responsibilities:What You Will Be Measured On:Growing average monthly transactions per fridgeIncreasing average revenue per fridge per monthContributing to growing total Smart Fridge net revenue per monthImproving user retention and reducing churn across the active fridge user baseBuilding and maintaining a structured experiment log with measurable learnings that roll out across all fridgesAbility to collaborate effectively with Account Managers, Product, and Operations teamsResponsibilities:Pillar 1: AcquisitionApp downloads and onboarding: Collaborate with the ads team and fridge launch team to drive new user sign-ups at every fridge location. Own the in-fridge and physical marketing materials that convert visitors into app users.On-site activations: Organize on-site events with account managers and fridge location contacts to build buying behavior and generate new users at mature fridge locations.Referral and word-of-mouth: Test referral mechanics specific to fridge locations — such as inviting a coworker for credit — to drive organic peer growth within offices and buildings.Pillar 2: EngagementLifecycle marketing and notifications: Create and experiment with push notifications, app alerts, and email campaigns to drive purchase behavior and repeat usage. Maintain a running log of experiments and roll out winning iterations across all fridges.Segmentation and cohort analysis: Build and maintain user segments — new users, lapsed users, power users, high-LTV — to ensure every communication is relevant and targeted rather than one-size-fits-all.Churn and win-back campaigns: Design and run win-back campaigns for users who have not purchased in 14, 30, or 60 days. When product or ops issues are identified as a driver of churn, coordinate with those teams on timing and then own the marketing outreach that brings those users back once the experience has been improved.In-fridge screen merchandising: Own the in-fridge screen real estate, including featured items, badges (new, popular, staff pick), and rotation cadence, to maximize visibility of high-margin and high-conversion items.Menu and product announcements: Collaborate with the menu team to communicate changes, new items, and chef promotions in a way that drives excitement and purchase intent.Promo and pricing calendar: Propose and manage the promotional calendar, including discount days, featured brand promotions, and seasonal campaigns, in collaboration with account managers.Loyalty and personalization: Collaborate with the fridge product team to build automations around loyalty rewards, upsell opportunities, and personalized recommendations.Pillar 3: MeasurementA/B testing framework: Own a structured experimentation process from hypothesis to test to measurement to deci