Senior Content Manager

**Job Title:** Senior Content Manager **Reports to:** Director, Head of Growth **Location:** Remote **Company:** JustFoodForDogs, LLC **Job Type:** Full\-time, Exempt **About JustFoodForDogs:** ========================== JustFoodForDogs, the \#1 vet recommended fresh food for dogs, is dedicated to helping pets live longer, healthier lives through real, whole\-food nutrition. Founded in 2010, JustFoodForDogs revolutionized the fresh whole food movement for dogs when it opened the first open\-to\-the\-public kitchen cooking food for dogs. All of our recipes are formulated by veterinarians and made with 100% human\-grade ingredients. Today, consumers can find JustFoodForDogs at JustFoodForDogs retail locations, their favorite retailers and on\-line at JustFoodForDogs.com. The company’s offerings include daily meals, shelf\-stable products, supplements, and treats. To learn more about JustFoodForDogs, visit JustFoodForDogs.com **Job Summary** We're looking for a Senior Content Manager to lead the words and search visibility behind our brand as the search landscape evolves. This person is the editorial engine of our marketing team responsible for blog content, on\-site and product copy, and the strategy that gets our content found, whether by a search engine or an AI assistant. This is a high\-ownership, hands\-on role. You'll set content, SEO, and AEO strategy and stay close to production, from keyword research and copywriting to blog content, schema markup, feed optimization, and ensuring on\-page optimization of PDPs and PLPs. You'll be writing and editing regularly while also directing a roster of freelance writers and an external agency partner. The role weights editorial craft and technical discoverability equally. **Key Responsibilities** **Strategy \& Research** ------------------------ * Manage execution of the day\-to\-day SEO and AEO strategy across the blog, website, marketplaces and supporting external channels * Conduct keyword research, content gap analysis, and regular technical audits * Adapt content approaches to keep pace with evolving SERP dynamics — including AI\-generated answers, AI Overviews, and zero\-click search * Build and monitor strategy for visibility in AI assistants and answer engines (e.g., ChatGPT, Google AI Overviews, Perplexity), structuring content to earn citations and surface in AI\-generated answers **Content \& Editorial** ------------------------ * Own the editorial calendar and write and edit across formats — blog posts, landing pages, PDP copy for DTC and marketplaces like Amazon, and educational content for pet parents * Fact\-check, proofread, ensure compliance and uphold brand voice and editorial standards across everything published * Manage and edit a roster of freelance writers; brief, assign, and maintain quality and consistency * Partner with veterinary and nutrition subject\-matter experts to ground content in credible, accurate information **Regulatory \& Compliance Writing** ---