Senior Director, Marketing Operations and Performance

The Senior Director, Marketing Operations & Performance is a strategic and highly analytical leader responsible for building and scaling our Marketing Operations and Analytics function. They will drive data-informed decision-making across the marketing organization, optimize performance across channels, and ensure operational excellence through best-in-class processes, tools, and insights.The ideal candidate blends deep analytical expertise with strong business acumen and has a proven track record of translating data into actionable marketing strategies that drive growth.Marketing Analytics & Commercial InsightsDevelop and lead a robust analytics framework that connects marketing activity to pipeline, revenue, and margin across multiple service linesDefine and standardize KPIs across regions and LOBs (e.g., pipeline contribution, cost per opportunity, win rates, sales cycle velocity)Build dashboards and executive reporting to provide visibility into performance at global, regional, and business line levelsAdvance attribution models suited to long, complex B2B and account-based sales cyclesTranslate data into actionable insights to inform go-to-market strategy, account prioritization, and vertical focusMarketing Operations & Demand InfrastructureOwn and optimize the marketing technology ecosystem (e.g., CRM, marketing automation, intent data, analytics tools)Partner closely with Sales Operations to align on funnel definitions, lead management, and reporting standardsDesign and implement scalable lead and account management processes (including scoring, routing, and lifecycle management)Ensure high standards of data quality, governance, and compliance across systems and regionsMartech stack strategyProcess design and governanceCampaign operationsData infrastructureBudget and resource managementCross functional alignment with Sales, IT, and FinancePerformance Optimization & GrowthIdentify opportunities to improve campaign effectiveness across digital, events, and field marketing in a highly technical B2B environmentEstablish and scale test-and-learn frameworks to continuously improve conversion rates and ROISupport strategic planning, forecasting, and budget allocation across industries and service linesEnable more effective account-based marketing (ABM) and key account targeting strategiesStrategic LeadershipServe as a key advisor to the Head of Marketing & Communications, North America, and regional business leadersBuild and lead a high-performing Marketing Operations & Analytics team across the business lines.Drive alignment across global, regional, and business line marketing teamsChampion a culture of data-driven decision-making, accountability, and continuous improvementEducation and ExperienceRequired:Bachelor's degree from an accredited university in marketing and/or communications or related field of study10+ years of experience in marketing operations, marketing analytics, or commercial operations within a complex, matrixed B2B organizationExperience in industries such as TIC, industrial services, engineering, or other highly technical, multi-service environments preferredProven track record of connecting marketing performance to revenue outcomes in long, consultative sales cyclesDeep expertise in CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)Strong analytical capabilities, including experience with BI tools (e.g., Tableau, Power BI) and data modelingExperience working across multiple business lines, regions, and stakeholder groupsExceptional stakeholder management skills, with the ability to influence senior leadershipPreferred:Preferred experience & technical understanding of key marketing tools including with Monday.comKnowledge/ Skills/ AbilitiesLanguage Skills – Expert level EnglishAbility to manage and coordinate multiple projects in a fast-paced, highly professional environment.Strong commercial acumen with an understanding of complex service portfoliosAbility to operate effectively in a matrixed, global organizationData-driven with a pragmatic, execution-focused mindsetSkilled at translating technical data into business insightsChange leader with experience building capabilities from the ground upAdvanced experience with MS Office / 365 suite required. Advanced capabilities with Adobe Creative Suite, CRM Tools, Eloqua, HubTravelOccasional travel required (5%-33%)CompensationThe expected salary range for this position is $110,000 – $130,000 annually. This range represents the minimum and maximum base salary we reasonably expect to pay for this role. Actual compensation within the range will depend on skills, experience, and qualifications.Our BenefitsWe care about your total well-being and will support you with the following, subject to your location and role.Health: Medical, dental and vision insurance, life insurance, employee assistance programs.Wealth: In addition to base pay, we offer 401(k) with company match (immediate vesting upon enrollment).Happiness:Prof