Senior Marketing Manager, Growth

The Senior Marketing Manager, Growth is responsible for driving qualified lead flow, optimizing the conversion funnel, and turning marketing activity into booked sales conversations and submitted applications. This role owns paid media strategy, email and list marketing, funnel architecture, and conversion copy — ensuring every marketing dollar and every touchpoint moves the right founders closer to becoming Scalable clients.This role operates as the strategic and creative lead across our core acquisition channels, working cross-functionally with a paid media buyer, a revenue operations manager, and a senior content strategist. This role does not execute in isolation. They set strategy, write the copy, and direct execution to ensure that all roads lead to one of two outcomes: an application or a sales conversation.Success in this role is measured by MQL volume, application rate, booked meetings, and net new Scale & Exit Accelerator enrollments.NOTE: This is a hands-on role. You will not inherit a large team, you will build and optimize the system yourself before scaling it with additional hires.Critical AccountabilitiesOwn the master promotions calendar across all Scalable offers, including paid workshops, webinar campaigns, enrollment windows, and evergreen funnels. Sequence promotions so they don’t collide, keep every team aligned on timing and deliverables, and ensure nothing launches late or half-built. When three campaigns are in motion at once, you’re the one who knows where everything stands.Manage and grow Scalable's email list (45K newsletter subscribers + 65K house list), treating it as a primary revenue channel, not a broadcast tool.Write and deploy conversion copy for landing pages, email campaigns, paid workshops, webinar funnels, and sales sequences — ensuring every asset is sharp, founder-resonant, and built to convert.Architect and optimize the full conversion funnel from traffic source through registration, show-up, application, and booked call — identifying leaks and driving systematic improvements at each stage.Own paid media strategy in close collaboration with our internal media buyer, directing creative angles, audience targeting, messaging, and budget allocation across a $100K+/month Meta and Google budget.Direct the Revenue Operations Manager on funnel builds, landing page architecture, and automation logic — providing copy and strategy so they can execute efficiently.Align with the Senior Content Strategist on conversion messaging, ensuring organic content and paid acquisition tell a consistent story.Report on key marketing performance metrics in weekly marketing and team lead meetings, using data from the Growth Dashboard and Company Scorecard to drive optimization decisions.Use HubSpot's lead scoring system to track, qualify, and improve lead quality through the MQL pipeline.What Success Looks LikeA consistent, growing pipeline of MQLs entering the sales team's queue each week.Application rate and call booking rate improving quarter over quarter through funnel optimization and copy iteration.Paid campaigns performing at or below CAC benchmark, with a clear path to reducing that number.Email campaigns generating measurable pipeline — not just opens and clicks, but booked calls and submitted applications.Workshop and webinar funnels converting at benchmark or better — 75%+ show-up on paid workshops, 6–10%+ of registrants submitting an application.Net new Scale & Exit Accelerator enrollments growing from 30/month to 40/month by end of year.Requirements6+ years of experience in growth marketing, demand generation, or conversion marketing, with a specific focus on funnel optimization, paid acquisition, and email revenue generation.Direct experience marketing to founders, SMB owners, or entrepreneurial audiences — you understand how this buyer thinks, what moves them, and what makes them scroll past.Proven experience inside a high-ticket coaching, consulting, mastermind, or info-product business — you've seen this conversion model before and know how it works end-to-end.Demonstrated ability to collaborate on and optimize a $100K+/month paid media budget across Meta Ads and Google Ads, with real accountability for CAC and ROAS outcomes.Strong conversion copywriting skills — you write email campaigns, landing pages, and ad copy that actually convert. This is not a nice-to-have; writing is core to this role.Proven track record managing and monetizing a 10,000+ person email list, using segmentation, behavioral triggers, and lifecycle sequences to drive pipeline and revenue.Experience building and optimizing high-ticket conversion funnels — webinars, paid workshops, VSLs, application funnels — with command of the metrics at each stage.HubSpot mastery — workflows, sequences, lead scoring, contact properties, reporting, and pipeline management. There is no ramp time available for learning this from scratch.AI fluency — you use AI tools daily to write faster, test more, and move quicker. This i